Streamlining OEM and Dealer Communication with Web-Based Solutions
Discover how a web-based system enhances OEM-dealer interactions, ensuring data security, efficiency, and accountability across global operations.
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Art of Managing Field Teams
Added on 10/01/2024
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Speaker 1: That's been the holy grail for OEMs, is to have that communication with one system and also to have their own, manage their own field team. That's something that's always been a challenge where, you know, you've got varying degrees of structure from the field staff and their reporting. OEMs have some systems, some have better than others, but they tend to be clunky and many have actually separate systems where they actually have very sophisticated Excel spreadsheets that they put data together and it's a real nightmare to control it, aid and maintain information security, but also to stop any potential bugs or errors from occurring in it. So Andreas, I'm just keen to get an understanding. So what you're saying is you've got a, is it a web-based system that can provide that solution for the OEM and the dealer to interact with each other and have full transparency on all of those actions, albeit with a different view. If you're the OEM, you get one view. If you're the dealer, you get a second different view.

Speaker 2: Well, beautifully put, that's exactly what it is. And we also, because we own our own software, we're not operating under license to anybody else. Wherever there are gaps or holes that don't exist, a solution doesn't exist. So we're not trying to replace systems necessarily. We're trying to get them to talk to each other. But should a system not exist, then we'll write those systems. So you're exactly, you're 100% right. And the inefficiencies surrounding what you mentioned earlier about spreadsheets, the security of information contained in those spreadsheets, the productive time taken, for instance, by field staff trying to prepare for a dealer visit, they're extremely busy, but very little output. And the value add in the organization is questioned by dealers as well as OEMs. So we get rid of all of that. It's more push button and there's the data and the information and the intelligence immediately at your disposal. And it's more about saying, what's it telling me? What are we doing right? What can we do more of? And where are our opportunities aligned? What do we need to mitigate to neutralize

Speaker 1: those threats? Fantastic. That's something I wish I had at my fingertips over the last 10, 15 years. Because when I think of all of all the different systems, but all the manual processes that field teams work very late at night, they're doing their visits. But in order to provide value to the dealers, to help them with their businesses, but also ultimately to get to the process of having happy customers, happy OEMs and happy overseas masters, it's a big challenge. So you make it easier to look at the data and interpret what's the data telling us and then what's the action plan that we need to do to rectify or optimize, but also recognize what

Speaker 3: we're doing right. Mark, just adding on from what you said, it's also monitoring those action plans and accountability because if field staff are doing it on the email, someone leaves, gets lost, it's not reported properly. So this, I think Andres, is that correct that you guys put all that together and you're monitoring all those action plans and who's accountable and feeding reports

Speaker 2: to the different departments? Yes. So should somebody leave or be transferred or promoted and somebody becomes the new person in that role? Because it's user role defined, the new person immediately has the history logged against their new user identity. If people leave, you don't have the institutional memory that's lost. So all in all, you're not sacrificing your business's destiny on an individual, rather it's on a centralized platform, as Mark said, that's web-based. And it's transferable between departments, between people, between whatever the situation may be out there. And I think the greatest advantage is that dealers have got visibility, which traditionally they don't have. The other thing that I think is extremely important is for dealers to engage, they've got to get value. And one of the biggest problems in terms of mindset, the retail mindset versus the wholesale manufacturing mindset is adoption of new processes, new systems. And we've been very successful in being able to get a dealer adoption. As a matter of interest, we've got about 4,500 dealers that use our platforms in various forms and over 20,000 users. And we've got a footprint in about 100 countries.

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