Speaker 1: Hey everybody, Adam with ParaCore, and today we're gonna be talking about captioning your videos. And we advocate video promotion quite a bit here at ParaCore. We do a lot of videos on our YouTube channel. We're always creating videos of different types. However, one thing that's very important that we try not to forget and that we've seen be a huge impact is making sure that all of your videos have captions. And so today I'm gonna talk about why that's important in Facebook, why it's important on YouTube, and then how to get it done quickly and easily so that you don't have to sit there and go through all the captions, like just reading through and changing it and timestamping it. It takes forever. So I recommend maybe doing it one time on a one minute video just so you know how terrible it is, and then never do it again and do the method that we talk about here at the end of the video. All right, so I'm on our Facebook page. I'm gonna hit Resume Video on this video that I'm watching. This is one about the Facebook Marketplace, okay? So here's my video. It's a similar one to the one that you're watching right now. Here's my mug, and then here's my screen, and then here are the captions that are included by Facebook, right? Now these captions are darn near perfect, and so they're not auto-generated by Facebook. To auto-generate the captions is, you can do that, but the punctuation is off, spelling's off, grammar's off. They're really, really, really gnarly auto-generated captions. But one thing I wanna show you here is if you click on the number of people reached, and we boosted this ad through advertising, so it's a little bit, so a lot of it's paid. 98% is paid. When I go back here, you can look on the three-second views that 88% of viewers had their sound off. That's a ton. I've seen, typically, I'd say it averages around 70% of viewers have their sound off. I have seen some where it's flipped, so if there's a lot of organic reach, I was looking at one of our videos previously where it had more organic reach, more shares. I think the sound tends to be on a lot more because people are seeing that come through their feed and they trust you, and so they're turning on the audio. But typically, if you're running ads, you're running anything at scale, most of the sound is gonna be off. Most of the views are gonna be watched with sound off. So if they're watching with sound off, and you're watching this, and you can't see the text, I'm just sitting here going like this. And that's no good. That doesn't help anybody, all right? So this is the post details view for Facebook. This actually has a ton of great information. If you do three-second views, and I'm fairly certain 10-second views, yeah, so 18%, 82% shows how much paid and organic. And then we stopped running these ads a while back. All right? So I got there by clicking on how many people were reached. Now, another thing that I'm gonna, well, I'll leave it at that right now. All right, on the YouTube side, the same sort of thing, right? So we have all of these videos, and I'm just gonna choose one at random. And I'm gonna pause it so you don't hear any audio. Well, I'm gonna run it for a second here. But these also have closed captions. Now, with YouTube, people are, like, yeah, they're watching it maybe on their phone on YouTube, but it's not the same type of environment where a video just comes by, and it kinda like catches you off guard, right? Like, you're on YouTube, and you're watching videos, and you expect to have the sound on, you expect to hear audio. So the purpose in YouTube is different than Facebook. In YouTube, you're adding captions because you want Google to look at those captions and use it for basically video SEO purposes, right? So the transcriptions, as I mentioned with Facebook, are kind of shoddy, and if you let YouTube transcribe your video, they're also a little bit shoddy, and they're just not as clean. So your name isn't as clean, maybe the products you're using, the way that you speak may not be incredibly clear. So it's great to have captions added to your YouTube video for SEO purposes. As an example, I searched CallRail track, and CallRail Call Tracking is a platform that we use a lot. We do a ton of videos on them, and we've created a lot of videos, and all of them are captioned. You can see right here, closed captioning, and we have great rankings. So here is, we're the first video when you type in CallRail Call Tracking, so that has 1,400 views. Here's their demo. We're ahead of CallRail themselves, which is great. We've got this video, two, three, four, this is us, five, six, seven, eight, there's our guide, nine, 10, 11, I mean, 12, we've got 12, 13, I mean, it keeps going, so I guess this is just an auto-generating, but we have 13 videos in like the top 20, or maybe the top 30, and a lot of that is because we've done, we've done the closed captioning, we also have it tagged, and then also in our titles correctly, all right? So if you're looking for organic traffic for your YouTube channel, you need to have captions set up. It also then appears in Google search results. So I'm gonna go to Google real quick here, I'm gonna go CallRail Call Tracking, and then I'm gonna go to video, right? And now here are all of the CallRail Call Tracking. Now you'll see that our results are actually different, or excuse me, yep, and you'll see that all of our result, these are, this is not videos, oh, it is videos, but it's not YouTube. You'll see that all the results are different. So if YouTube videos are coming up, and it looks like CallRail has a lot of videos on their website, then see, all these are the CallRail domain, then they'll come up in here, but here I am a little bit lower, so it basically went through CallRail's videos on the YouTube side, and then it kicked into, on the Google side, and then it kicked into YouTube, and now we're first, second, and I don't think this is the exact same order, but it's pretty darn close. So in the top 20 results, I showed 20 results on my Google, we're down here, but you can see that they allowed CallRail to show videos first. Here's a YouTube one, but most of these are CallRail videos, okay? So, so when you're adding all of the, when you're adding these types of captions to your video, you're improving your organic search results, also your YouTube search results. A quick fun fact, YouTube is the second largest search engine in the world, but from an advertising perspective, and content perspective, it gets nowhere near the amount of content as Google, because it takes so much effort, so much more effort to create a video. So the barrier to entry is a lot higher on a video than it is on a piece of content, a website, a blog page, whatever. So video, it's a lot cheaper to advertise, you can get market share really quickly, and you don't need to compete in the same atmosphere. I mean, right here, I mean, we're top position, and we're beating out CallRail, you know? So that's really cool. All right, so I'm gonna show you one thing. I'm gonna show you how to actually look at the captions in Facebook. So if I head over to Publishing Tools, I'm gonna click this guy, and we've got Video Library, I'm gonna click this guy, and then I'm gonna hit this, and I'm gonna go Edit, okay? Edit Video. Now when I edit this video, so this is an ad that I had written, or a post I had written, the video that I uploaded, I added a couple tags, and this one I think is my retargeting sequence, yep. All right, now over here on the right, we have the Video Details, the Thumbnail, which I can change if I want. We've got Distribution, so who can see it, and then you have Subtitles and Captions. And I uploaded my own subtitle file. You can auto-generate, you can write your own. I don't recommend doing either one of these. Writing your own takes forever. Auto-generating is better to start auto-generating and then clean it up if you want, but they still take a ton of time. So in order to fix that, in order to get captions created really easily, we go to Rev.com, R-E-V.com, and this service is amazing. It does transcriptions, captions, foreign subtitles, and translation. We only use the, we really use the captions. We're gonna start using transcription. For a dollar per minute, 24-hour turnaround time, 99% accuracy, and the accuracy is really good. It's so good that I don't even read them anymore. I don't even pay attention because I know they're pretty good. If there are small mistakes, I don't really care because we're creating so many videos, I just, I'm not gonna spend the time to review all those and make sure that they're 100% because it just doesn't matter that much. If there's a spelling error or something a little bit wrong, who really cares? The amount of time that you save not reviewing them all is a lot more beneficial than if one person is like, oh, they forgot the apostrophe or they spelled Adam wrong, you know? So it makes no sense to spend much time on that, or at least we don't spend much time on that. So if I go to Services here and I go to Captions, I think that's where I am, yep, dollar a minute, so I hit Get Started, and I'm already logged in. Now it pulls up this page. If you're only going to Facebook, you have to upload the file or paste the URL. So that's kind of a bummer because Facebook doesn't have a direct integration. However, for us, we basically put every video, most every video on YouTube that we put on Facebook. So we will upload the video to YouTube. So I've uploaded this video that you're watching to YouTube. I hit this, it connects to my YouTube account. This is cool, this is my personal account. I submitted a Y Combinator in 2015. That's like a startup thing in San Francisco. And I definitely did not get picked for a business I started called Penrose. Didn't go anywhere. But this is always a nice reminder of how terrible those videos were, but they're like less than a minute. Anyway, so I go over to ParaCore, and it'll pull in all the videos you've recently uploaded. And this little CC means that they already have captions on them, they're closed captioned. But if they don't, so let's say I do only show videos without a caption, then it'll pull up all the videos that aren't captioned. And so for us, it'll go back fairly far because we caption most all of our videos. But it will pull up, I think it'll pull up some stuff. Yeah, so this is like a retargeting video, which doesn't matter as much because it's an ad, our ParaFriends video, you know, we're saying hi to people, we sent custom videos. So once you do that, then you click the video, you do add selected to cart, and then you just check out. And then the other cool thing is that, is that right here, I'll just go through the cart, add selected to cart, and then there's this checkbox right here that says automatically deliver captions back to YouTube. So literally, you upload the video to YouTube, you go to Rev, you select it from YouTube, and then it'll caption it and send it back to YouTube and enable it, and you don't have to do anything, which is awesome, it's like sweet. Like literally YouTube is then just captioned and you're good to go. Now if you, now that doesn't sell Facebook, right? So you upload your video to YouTube, you have it automatically integrate the caption, and then you can go, you go back in, and you go search orders, or I'll just go to order history actually. And I'll click this guy. And so this is Dustin for Outdoor Venture Marketing. So now the captions are basically here available for us to download. I'm gonna hit the download button. You're gonna choose an SRT file. So you download that SRT file, it saves it just as a file on your computer. So you'll see a file menu pop up. Great, so I'm gonna save it as a file on my computer. And then what I do is I go back to Facebook, and I say I'm gonna upload a file, and I'm gonna select the SRT file. Now if you ever look at the SRT file, you're gonna see that it's basically your text, your transcription, but it's got all these brackets and things before it that are the timestamps that ensure that the text shows up at the correct time in the video. Because there's two parts to a transcription, or to captions. A transcription is just all the text, which is fine. It's just all text straight out. And then captions are timestamping the text with your video so that as I'm speaking, the correct words are coming up on the screen. And that's what an SRT file is. It's just a file format. It's saved as .srt. All right, so to recap, yes, I wanna leave. So to recap, all videos on Facebook need to have captions. Don't auto-generate them and don't do them yourself. You wanna use Rev.com. They need the captions because like 70 to 90% of people see your video with the sound off, especially if it's an ad. They will turn on the sound if it's organic, but you still have a good 30% minimum of people that are watching without any sound. Like let's say you're at work or you're at church, or you're just somewhere where you can't really have sound, you just need captions. Otherwise, you just lose that person and they're gone, okay? With YouTube, what you're looking for is you're really looking at it for SEO purposes because people in YouTube are definitely already, they're already planning to be watching a video. It didn't catch them off guard, so they're gonna be listening. And now it's just for SEO purposes that you want to have that so that you can rank highly in YouTube search and then also in Google search. But it is interesting here, I didn't even look at this before this video, that they actually give CallRail's domain priority over the YouTube results when you're going through the Google search, which makes a lot of sense. I guess, I don't know if they don't associate that in YouTube or what, but here we come up much lower, whereas on YouTube we come up very high. So that's just something to know. All right, that's it. That's your crash course on captions and why they're important. Facebook and YouTube. Oh, I will say one thing, that the SRT file does not work on Instagram. So Instagram's a whole different thing where you need to embed the captions in the video itself, which totally sucks. And I'm gonna be creating probably another video on that later, but actually we're still working through how best to do that. Right now we're probably just gonna be sending it to a group like Upwork, but there are some other tools out there. Again, my name's Adam. I own ParaCore, a pay-per-click agency. If you have any questions or comments, please leave them below. As always, like and subscribe to the channel, and we'll see you in the next video. Thanks.