The Role of a Sales Copywriter: Writing vs. Funnel Building Responsibilities
Discover the distinct roles of sales copywriters and funnel builders, and learn why focusing on writing can maximize your income potential. Join our free masterclass!
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Does A Copywriter Need To Be A Web Designer
Added on 09/28/2024
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Speaker 1: Well, here's a good question. When you are a sales copywriter, do you just write the words in a Word document and then give it to your client, or do you actually have to help them with a design element or build a landing page or funnel for them? Well, first of all, there are two different things. So when I teach my students who are high-income copywriters that you should focus on just the writing aspect because the graphic design, chances are you will be working with the graphic design team from the company or what I call the funnel building team from the company. So you give your words, the copy that you wrote as a copywriter, you give it to the funnel builder, and then they will build. So funnel building is a different high-income skill. It is still a high-income skill. In fact, it's a very good skill, right? But there are two different skills. The funnel builder, chances are they understand some of the graphic visual elements. They understand how to integrate it with maybe like Stripe, autoresponders and different things that that's the system that you need to use. So it's a different skill set. It's more a technical skill set. Now, are there funnel builders that who builds funnel also do copywriting? Yes, but usually they charge more money because, okay, they're saying, I'm gonna write your copy. I'm gonna design all that for you. I'm gonna do all your integration, do all your automation, and boom, here's something in. I've seen funnel builders charging $5,000, $10,000, $15,000 to build the whole thing, right? I pay my funnel builders a lot of money too, so you could do it that way. What I would suggest is if you're a copywriter, you focus on copy because it's a different skill set, but you would also consult and advise the funnel builder on the end product because let's say, hypothetically, as a copywriter, you write all the words and in certain sections, you're saying, okay, I want here, I want to have certain image to illustrate what the product looks like, or you're selling a weight loss product before and after or testimonials. You have that strategy in your mind. That's what the page looks like. Well, you gotta communicate that to the funnel builders so that they know because otherwise, they cannot read your mind, and they may put in some testimonials, and you're like, no, no, no, no, that's not the way I want to showcase the testimonials, right, I want to showcase it this way, right, or they put in certain guarantee. No, no, no, here's a guarantee, but I want to put a box around it, and then I want to make this bold. I want to underline this. I want to make this red. I want to make this green. I want to have arrow pointing to the page. So then you are communicating what the end product should look like. So I believe that is part of your responsibility as a sales copywriter, but it is not your job to design it, but you can advise and consult. If you want to learn more about my high-income copywriting model, or you're just curious, what does it take to be a copywriter? How could you actually make a full-time living working from home? Click on the link below and check out my free masterclass, which is about 90 some odd minutes. It'll teach you how I teach my students on exactly how to develop this high-income skill. So go ahead, check it out.

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