Speaker 1: Healthcare marketing is different from, you know, retail, from tech, for a lot of reasons. You're not selling shoes. You're potentially selling services that could change somebody's life.

Speaker 2: As I think that what we're trying to do is much more than just product and placement and, you know, clever ads. It's turning into a world of how do we use our data to better connect the messages that consumers need so they get the care they need when they need it in the right care environment. And that's totally different than your traditional marketing.

Speaker 3: One of the things that has been important for us as marketers to remember is that these are patients and they're also customers. So, you know, when you think about how people need healthcare, in some ways there are needs that are very immediate and then there are more long-term needs and things that they can plan for. And so we really need to meet them wherever they are in that journey. And I think there's a lot of innovation in trying to meet people where they are in that journey with the right message.

Speaker 1: It could be a matter of life or death. Your messages can lead to someone diagnosing something that maybe they weren't aware of. It could lead them to getting help that they didn't think they needed until they saw, you know, the warning signs published somewhere.

Speaker 2: We impact people's lives. So we're not selling a trinket or a gadget or a gizmo. I mean, we're selling care and service that consumers need. And so, you know, when I go home at night, I think about the impact I'm making on people's lives. You know, we're making a difference. And as a marketer, to know that I can do that, that's pretty remarkable.