Speaker 1: Three Strategies to Increase Customer Satisfaction If your job is customer satisfaction, your real job title is Problem Solver, Brian Tracy. Your success in sales and growing your business is directly linked to your ability to satisfy your customers and gain their loyalty. By improving customer satisfaction levels, you not only improve your current sales, but you also set the foundation of future sales success. There are three main strategies to increase levels of customer satisfaction, all based on the degree to which you meet or exceed customer expectations. The higher the level you're able to achieve, the more you'll build customer loyalty and the greater your business will succeed. With that in mind, here are three strategies to improve customer satisfaction levels, to grow sales and become more successful. Strategy Number One – Meet Customer Expectations This is the bare minimum level of customer satisfaction you should deliver for your business to survive. By meeting the customer's expectations and solving their problem, you show them that you are reliable and that you can consistently meet their needs. At this point, the customer is satisfied and has no complaints. This is the absolute basic requirement to build the foundation of a long-term, mutually beneficial working relationship. But it's generally not enough to lock in customer loyalty. If a competitor demonstrates that it can well do more than merely meet their expectations, you will quickly lose that customer to the competition. Moreover, if you fail to meet their expectations, they will leave and give their loyalty to someone who can. Strategy Two – Exceed Customer Expectations In order to achieve even greater levels of sales success, you'll need to offer a higher level of customer satisfaction. This is done by surprising your customers. This second level of customer satisfaction moves you beyond mere survival. The act of moving beyond your customers' expectations and exceeding them builds a measure of customer loyalty and gives you an advantage over your competitors. By quickly addressing concerns, offering surprise bonuses or freebies, delivering a handwritten note, or even taking the time to follow up with a personal phone call after each purchase can put you in this category. This will minimize the chances of your customers seeking out other solutions to their problems, while simultaneously increasing your profitability. Strategy Three – Delight and Amaze the Customer Ask yourself, have you ever experienced a level of customer service that not only exceeded your expectations, but actually brought a smile to your face? A customer served at this level is truly delighted and amazed. Not only have the customer's basic needs been exceeded, but they've been touched deeper on an emotional level. Once they have enjoyed this type of experience, you'll gain unshakeable customer loyalty. It'll be nearly impossible for a competitor to pry them away. There are countless cost-effective ways to delight and amaze your customers and build customer loyalty. It can be as simple as regular follow-up phone calls to check in or sending a small gift related to one of their interests as a person outside of their work. The more you provide an exceptional experience with incredible levels of customer service, the greater success you'll enjoy in your business. If you want to create a thriving business, you need to go beyond merely meeting customer expectations and focus on delighting and amazing them. You'll keep customers over a longer period of time, make more sales with those customers, and create an experience that will encourage them to send you referrals by telling everyone about you. By following these three strategies to increase levels of customer satisfaction, you'll set yourself apart from your competitors and put yourself in a position to build a highly profitable and successful business with superior levels of customer loyalty. Now the question today is this, what have you done today to delight and amaze your customers? Leave a comment below and Brian will be sure to follow up with you. Thanks for watching and remember, as Brian always says, if you want to change your future, take action and take action now. If you enjoyed this video and feel it was valuable

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