Top 15 Marketing Automation Tools for Small Businesses to Boost Efficiency
Discover 15 essential marketing automation tools to help small businesses streamline email, social media, and content marketing efforts effectively.
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Top 15 Small Business Marketing Automation Tools
Added on 09/29/2024
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Speaker 1: Have you ever considered using marketing automation tools for your small business? It can be a challenge for small businesses to get their message out into the world, but marketing automation tools are a great way to reach audiences and promote your business. In today's video, we're looking at 15 marketing automation tools for your small business. I'm Raeed from JotForm, let's get into the video. Let's get into it. Small business marketing automation is more within reach than ever, thanks to the many inexpensive and easy to use digital marketing tools. Let's take a look at some of the tools available to help small businesses get their message out to customers through email, on social media, via text messages, and other channels too. We have a few great examples to share today, but if for some reason, none of the tools we mentioned sound right for you, there are many more great options out there. Let's start by looking at small business marketing automation tools for email marketing. First, there's Constant Contact. Constant Contact is best for small businesses looking to focus on email marketing. It comes with an affordable starting price of $20 a month, and Constant Contact's email plus plan starts at $45 a month, which includes marketing automation tools that allow you to set up email workflows and auto responses. Next up is ConvertKit. With easy email setup and segmentation, ConvertKit is a winner for small businesses. It offers a limited free plan for up to 1,000 contacts. Paid plans with more features begin at $29 each month. Then there's OptinMonster, which works with all of the most popular email marketing platforms to help you quickly convert website visitors into subscribers and customers, growing your email list. Its prices begin at just $9 a month, and it's a great choice for small businesses who are looking to grow their business. Another good choice is Drip, which is great for e-commerce businesses. The email marketing engine from Drip offers intelligent email segmenting and marketing tools. Drip's plans begin at $19 a month. Next is SendinBlue, a WordPress email newsletter plug-in that offers a number of email templates that you can also use for text messages. SendinBlue's free plan supports unlimited contacts with 300 emails a day. If you need more features and a higher email limit, its paid plans start at $25 per month. Then there's JotForm. JotForm integrates with many email marketing platforms to incorporate any forms that you create. You can include contact forms, registration forms, and more. We offer a free plan, but for more submissions and storage, we offer paid plans starting at $24 a month. Now, let's look at some small business marketing automation tools for content marketing. First, there's Outbrain, which allows you to showcase your content on many popular online publications. Outbrain provides readers with an ad that includes an image, title, and the name of your brand, as well as links to your site. Next up is Google My Business Auto-Publish. This WordPress plugin allows you to automatically publish content to your My Business Google account. This way, your posts appear automatically on your Google Business profile, and you can easily choose not to publish certain posts. Best of all, this plugin is free. Then there's Outbrain, which allows you to automatically publish content to your My Business Google account. Best of all, this plugin is free. Then there's Zapier, which can connect apps and replicate content. For instance, set up a zap to automatically create a new post in Medium when you post in WordPress. Also, Zapier enables you to automate tasks, like sharing content on social media and adding new leads to a database. Zapier's free plan gives you up to five zaps and 50 tasks a month, and its paid plan begins at $20 a month. Now, let's explore small business marketing automation tools for social media. First up is Hootsuite. Gather all of your social content in one place with Hootsuite, where you can schedule posts as well as monitor channels and private messages. And Hootsuite's analytics provide you with detailed data on post performance. Hootsuite's plans begin at $50 a month. Next, there's Mention. Mention allows you to easily organize and schedule social media content, in addition to monitoring social media and reviewing sites, blogs, and the web through its listen feature. Mention's free plan enables you to create a single alert, and its paid plans start at $29 monthly. Then there's Buffer, where you can schedule content in advance on multiple social networks, such as Twitter, Facebook, and more. Also, you can measure the performance of your posts through Buffer's hashtag organization feature. There's a free limited plan, and paid plans begin at $5 a month per social media channel. Another option is Tailwind, which can help you schedule posts for Facebook, Pinterest, and Instagram. It can even help you get hashtag suggestions for your Instagram posts. Tailwind's analytics tools assist you in identifying what's working and help you to schedule your content at the prime time. Tailwind starts at $9.99 a month. Let's now turn to small business customer relationship management tools for marketing automation. First, there's FreshSales, a CRM with a sales-oriented approach that uses AI to score leads, allowing you to prioritize who to interact with. Also, FreshSales automatically includes details from your contacts' information. FreshSales' email functions enables you to create smart email workflows to respond to your leads' activities, and it tracks how users interact with your website and product. Its plans begin at $15 a user each month. Lastly, there's Pipedrive. This sales CRM helps you to manage leads, track communication, and more. Through Pipedrive, you can automate repetitive tasks with app integrations and features. Pipedrive's plans start at $12.50 a user every month. These are only a few of the most popular small business marketing automation tools. When you're searching for tools, it's best to look for those that have the functionality for your business priorities. With so many great options to choose from, you're sure to find one that fits your needs. Let's briefly recap. There are more small business marketing automation options than ever before, making it easier for your business The 15 tools we shared today were Constant Contact, ConvertKit, OptinMonster, Drip, SendinBlue, JotForm, Outbrain, Google My Business Auto-Publish, Zapier, Hootsuite, Mention, Buffer, Tailwind, Fresh Sales, and Pipedrive. Again, I'm Raeed from JotForm, and thanks for watching. Take care, everybody. ♪♪♪

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