Speaker 1: In today's video, I'm going to give you my top three reasons why we need to be using subtitles in videos for your business in 2020. Hi, everybody, it's Alex Cameron here from Depict. So subtitles are really important. We're starting to see them on platforms all over the place, like Facebook, Instagram and YouTube. Didn't used to be the case, but now a lot of people are consuming their media in their newsfeed without sound. So it's very important that we have the subtitles there for a couple of reasons or three great reasons. Number one, SEO search engine optimization. It's really important that if you make a video, you put a lot of time into it, that it gets seen. And one of the great ways of doing that is to optimize it for search in engines like Google and YouTube. One of the problems with video content is that the content itself may be of great value, but it can't actually be seen by the algorithm for Google and YouTube. So it's very important that we give it something to read and optimization for video is things like the title and the tags description, but also subtitles, because when you're using subtitles, you're actually going to upload a subtitle file that goes alongside the video and gives the engine something to read. So if you're then using a subtitle file, which is rich with all your keywords for your video, it's going to help you rank for that particular search term. So reason number one, search engine optimization. It's vitally important that you have that, even if it's not intended to be used. Just having the SRT file uploaded alongside your video will really make a difference. Reason number two, personal preference. As I said earlier, a lot of people are consuming media these days without sound. Now, as I said, that's a bit of a problem for audio visual products, because obviously half of the effort that we're putting in there is to do with our sound. But it's very important that we make sure that we look after people's preferences, because if they're not being served the subtitles when they see it in their news feed, it's sometimes unlikely that they'll engage with it. A lot of people are consuming media on public transport, in the workplace. And if it's got no option to kind of see what the video is about, which is what the subtitle provides, they won't necessarily engage with that video without having to fully commit to it and have the sound on. And that can be sometimes embarrassing. Sometimes they don't want people kind of, you know, being shocked on the train or whatever it is, or having a sudden situation where they are blurring out audio all over the place. With that in mind, very important to have those subtitle files loaded up so that they can get a gist of what the video is going to be about before they commit to it. And actually, engagement stats show that people who have subtitles in their videos will get a greater engagement for people who are scrolling through the news feed. So it's a very popular way of consuming media these days. We need to stay up to date with the trends. So I highly recommend subtitles for getting better engagement. Reason number three, you're going to invite a wider audience into your video. Think about it. There's an awful lot of people these days who either can't hear or are hard of hearing and would struggle to consume the valuable content that you've taken time to create if they weren't given some assistance to do so. So having subtitle files will also help a wider group of people enjoy and consume your media. And that is only going to be a good thing in terms of your accessibility, which is also a really big thing these days. Having a video file that is accessible to a whole range of people is really important. The great news is it's really quite straightforward to do. There's some great services out there. Rev.com, Trint.com are fantastic services whereby you complete your finished video, upload it to the cloud. They will do the transcription for you and send you back the file that you simply can drop into your video editing machine or upload directly to the social media platforms. You can, of course, do it yourself by simply creating subtitle caption files and working your way along the video and adding them yourself. But it's time consuming. And if you haven't got a lot of time, then I highly recommend paying a little bit of money to get something like Rev.com or Trint.com to do it for you. The great thing with that is it also can transcribe to multiple languages. So again, if you're looking to reach a greater number of people, consider transcribing your video into a different language because that will make a huge difference as well if more people can be invited in to understand and enjoy your valuable content. So there we are, guys. My top three reasons why you should be using subtitles for your business and brand videos in 2020. If it's something you've already given a try, do let me know in the comments below how you were getting on. If there are any services that we haven't yet mentioned. Also, leave those down below, because I'm sure the community would be really grateful for that input. Equally, I'd be very grateful for your input. And we've got lots of great content coming out soon. So if you could take a moment and hit the subscribe button and make sure your notifications are turned on so you don't miss any of the content that we're going to be putting out on the channel very shortly. There were lots of tips, tutorials on all sorts of things from video production to video marketing, whether that's getting started with video editing, how to shoot better video with your iPhone, anything that it could be around that video production topic. We will be wanting to talk about on this channel. So I would love to have you along for that. Incidentally, we've taken some time to create a free YouTube channel setup guide for you. It's a 13 page PDF. It takes you straight through from scratch to screen, as we call it, which basically means that you'll have a optimised setup YouTube channel ready to generate really good success and leads for your business. And all you have to do to get the download is simply click on the link below to access the free training. Thank you very much, guys. I've been Alex Cameron and I will see you in the next video. Bye for now.