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Speaker 1: Comparing your company's products and services with your competitors can be beneficial for your business to determine how well you are performing. There is plenty of options available in the market that can give you an idea of your competitor's strategy. Choosing among all these can be a hassle. So we have come up with a list of 5 amazing competitor analysis tools that you can use to understand your competitors better. First on our list, we have SimilarWeb. The SimilarWeb is an ultimate digital marketing intelligence tool that provides a complete overview of your industry, competitors, and customers. Just by putting the URL of a company, you can get a traffic overview of your competitors. This tool not only helps you to research your competitor, but only allows you to compare those data with yours. From the traffic overview section, you can get an analysis of your competitor's website performance and progress based on the total visits, bounce rates, and many more. Moreover, it also gives you an idea of country-based traffic and traffic sources as well. Apart from all this, the top-referring site data and social media network data of your competitors come in handy to understand using which site you can generate more traffic. Then we have SocialBlade, an integrated social media analysis tool that can analyze your competitor's social media accounts for you. This tool supports platforms like YouTube, Facebook, Instagram, Twitch, Twitter, and many more. To track your competitor's social media statistics, all you need to do is type the username on the search bar. Immediately, all data regarding your competitor's account will pop in front of your eyes. With its advanced technology, it can provide you with your competitor's followers, subscriber count, estimated earnings, and more. Along with day-by-day followers, it can also offer a live follower count of your competitors. Moreover, you can compare your Twitch, Twitter, or YouTube channels with your competitors for better understanding. Even though you can get all this analysis for free, you can also purchase a premium membership for faster and more premium data. Next in the video, we have SEMrush, an all-in-all marketing toolkit, using which you can conduct SEO analysis on your own or competitors' websites. This all-inclusive marketing toolkit, with its various tools and reports, helps you to solve marketing challenges like online visibility of your business, content marketing, market research, advertising, and many more. By accessing SEO, advertising, and content creation tools, you can be in the top spot in search results. With a free account, you can use many of these tools but with limitations in some projects, keyword tracking, and many more. But the paid plan allows you to discover all the available tools with additional advantages. Moreover, you can downgrade, upgrade, or unsubscribe anytime you want. Now we're going to talk about SpyFu, a keyword research and competitive intelligence tool that helps you to analyze your competitors' websites easily. With this tool, you can get in-depth information about keywords used on your competitors' websites. Furthermore, it allows you to explore the data on the keywords that your big competitors have already purchased and sponsored. Using it, you can also see all the backlinks and information your competitors have that can outrank you. This can help you build your strategy based on that. You can use this tool even without signing up, but creating an account gives you access to more websites. It offers three paid plans, Basic, Pro, and Team, and each plan offers a 30-day free trial. First on this list is BuiltWith, a technology identifier tool that can give you an idea about your competitors' go-to techs and tools. Basically, using this tool, you can identify what your competitor is using for their business and also their marketing tech stack. Along with your competitors' technology profiles, it also provides a detailed look-up at those technologies. You can even find out which tech they stopped using and which are free and established. Basically, this tool helps you choose and adopt the best technologies that can benefit your business based on your competitors' profiles. With a free account, you can access unlimited searches for your competitors' technology profiles and 10 detailed look-ups as well. You can also upgrade to an advanced plan for additional detailed look-up and features as well. So that was all about the 5 amazing competitor analysis tools. Thanks for watching. If you found this video helpful, give it a thumbs up, share it with your friends, and let us know your thoughts in the comments section. Subscribe to our channel and hit the bell icon to see more videos like this on your feed.
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