Top 5 Mobile Apps Using Gamification to Boost User Engagement
Explore how Habitica, Forest, Duolingo, Headspace, and MyFitnessPal use gamification to enhance user experience and keep users coming back.
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5 Gamified Apps That Will Make You Rethink UX
Added on 10/01/2024
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Speaker 1: Gamification has been used within a lot of different apps with great success. Adding game-like elements to an app can increase user engagement and increase the likelihood of returning users. In this video, we'll take a look at 5 mobile apps that have successfully used gamification elements within their user experience. We'll also discuss what makes these apps so successful and how you can apply the same gamification elements and concepts to your own app design. But before we get into it, if you're into all things gamification, then consider subscribing for regular content. Let's do it. If we're going to talk about game mechanics built into the user experience, we simply can't go past gamified productivity apps. Productivity apps have some of the strongest game elements to boost user engagement, such as the use of progress bars or reward systems. While there are a number of examples we could pull from, we've opted to go with Habitica. This app is more of an overt example of video game elements being used to help users turn their real-life to-do list into a game, where you earn rewards for completing manageable tasks. The more you use the app, the more rewards you can earn. The app also features a leaderboard, so you can see how well you're doing compared to other users. Habitica is successful because it makes completing daily tasks fun and rewarding. It also gives users a sense of completion, which encourages them to keep at it. If you want to gamify your own app, consider adding elements like rewards and leaderboards. These elements will encourage users to keep using your app and help them stay engaged. Next up is Forest. We really like the concept of this app because it encourages you to stay off your phone by planting a virtual tree that grows the longer you stay within the app and off your phone. It also lets you set custom times if you want to focus for a set amount of time. Eventually, you can grow your own little forest, but if you use your phone while the tree is growing, it will die. Forest is successful because it uses a simple concept and executes it well, and has a good intent behind it too. You can earn and spend virtual coins that go towards planting trees in real life. And it's aesthetically pleasing, which never hurts. So if you're looking to develop a simple app with simple features, take a look at Forest for some inspiration. Next up is Duolingo. This app makes learning new languages fun and addictive. You earn points as you progress through the lessons, and can compete with friends in an online leaderboard. I started learning Spanish on this app a while back and can confirm it's muy bueno. Duolingo's social elements help keep a level of competition which can keep users coming back. But even if they're not competitive, there's still plenty of features and user experience elements to enhance the experience. Streaks help encourage users to keep learning and progress daily with badges, reminders, and satisfying animations. If you're looking for some inspiration to develop an app that does it all, then you know it's Duolingo. Next up is Headspace. This app is built to help you meditate and be mindful, with sessions that range from 10 minutes to 10 weeks, and an ever-changing roster of guest teachers and courses. You can earn points as you complete sessions and unlock new content as you progress. And similar to Duolingo, you can earn streaks and badges for consistent daily usage. Although Headspace includes streaks in their app, they have said that they mainly include this to collect user data, and they've been open about not getting fixated on the numbers, as of course, getting frustrated about losing your mindfulness streak directly conflicts with, you know, mindfulness. But regardless, we recommend checking out Headspace for their user experience or just to chill out. Up to you. And our last pick for this list is MyFitnessPal. This app is a calorie counter that lets you scan barcodes to log food and manage your calorie intake, and in some cases, even lets you take a photo of your food that doesn't have a barcode, and it will identify the food and estimate the calories. It also has workouts you can follow along with, which is neat. The main gamification elements in this app are through its social integrations and goal-setting features. You can interact with friends or strangers to share information in forums, so it's a platform that's always changing and evolving. The goal-setting features let you track calories by meal or day, set up macro goals, and much more. And that's all for today's video. We hope there's enough apps to get you thinking about how you can use gamification within your app. But if we've missed any, feel free to drop them in the comments. And hitting that like button never hurts if you've enjoyed the video. And if you're looking to get into gamification, check out our website at gamify.com. Have a good one.

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