Understanding and Combating Burnout: A Guide for Creative Teams (Full Transcript)

Speaker 1: Hey there. Are you a creative? Yeah. Do people keep saying, you seem stressed, get some sleep, and dude, you look like . Yeah. When getting briefed for work, do you hear, sorry, one more thing, the next project will be fun, and dude, you look like . Yeah. Then you might be suffering from burnout. Wait, what's that? For creatives, passion fuels quality. When given the proper time and space to carry out their passion, they find fulfillment in their role, and quality soars. When these things are taken away by breakneck deadlines and endless demands, creatives become burnt out, leading to a decline in quality, production, and possibly headcount. Wait, am I getting fired? No. I've just been more active on LinkedIn lately, and I'm not an idiot. So in this video, we'll explore the five stages of burnout and what you can do to protect your creative team and your business. According to the Harvard Business School, workplace stress could be responsible for up to 8% of national healthcare spending, contributing to 120,000 deaths per year. Burnout impacts everything from mental state and sleep to relationships and, of course, your work. For your creative team, snuffing out that creative spark is like draining the competitive spirit from an athlete. It's a huge part of what makes them, them. But what causes burnout? The short answer is stress, which can be triggered by work coming in faster than you can do it, a lack of control over projects and workflows, too many monotonous tasks, not being able to focus on your work, and not being able to focus on your work. Not being challenged, unclear or unachievable goals and expectations, and a lack of purpose or recognition. Speaking of recognition, take a minute to like the video and subscribe to our channel, because I don't want to get burnt out either. Despite falling under the umbrella of self-care, burnout isn't solely on the employee to solve. In most cases, it's a product of the system or environment or culture calling on management to step in. So managers, leaders, I hope you're paying attention because I'm going to help you identify your burnout. By the five stages of burnout with this. Stage one, no burnout. Look at that. Perfect piece of toast. The design team is engaged and deadlines are being met with ease. Projects come in at a steady, predictable pace, creating the space for ideas to flourish and inspire. As for the marketing team, every project handoff is like Christmas morning. Stage two, mild burnout. The toast is okay and so is the creative team, but deadlines are starting to sneak up. Quality is good and marketing is still happy, but they're feeling the need to check in a little bit more than usual. Stage three, moderate burnout. So this is too much crunch for me and for your creative team. Projects are coming in faster than they're going out and deadlines are starting to get pushed back. Well, this bread is over. If this bread is over toasted, marketing is underwhelmed and they're going to want to see some updates. If you haven't implemented design ops by this point, you're going to want to. And if you don't know what that is, watch this video while we're making this toast. Stage four, severe burnout. I can give this to my dog, right? The pipeline is backed up and unless something is priority, you just forget about it. Vacation, forget about that too. Work has creeped into the weekend. And finished products vary from thrown together to completely recycled as mistakes start to pile up. Teams are unhappy with creative and creative. They're just unhappy. Stage five, total burnout. Okay, I'm either having a stroke. Forgot about the toast. Okay, so the team is in crisis mode. Deadlines and quality control are completely out the window. They don't mean anything anymore. Marketing is doing their own thing in Canva because half the design team stopped answering emails. While the other half, they seemingly just discovered personal days. There's talks of hiring and reconstructing. But all that takes time, which is something you don't have. So what do you do? What to do about burnout. The best offense is a good defense. Instill processes that guarantee satisfaction on the part of stakeholders and your design team. Getting creative assets shouldn't be like ordering from a driver. You need design ops to keep things organized and protect your creative team. To find out more, we've got a bunch of videos and design ops that you can watch up here and a ton of other resources available down in the description. If there's simply too much work for your internal team to handle and you don't have the resources to make a job post, source candidates, interview, hire, onboard, and add salary, try Superside. Partnering with a dedicated team like ours is the best way to meet creative demand without breaking budgets and costs. Without breaking budgets or breaking your team. With a purpose-built team of designers and brand experts available on call around the world, Superside is the perfect partner to regain control of your pipeline and bring peace to your creative team. By hiring the top 1% of design talent worldwide, we've met the needs of some of the biggest brands like Amazon, Shopify, Puma, and more. Visit superside.com to find out how we can help you. That tastes so bad.