Speaker 1: Hi guys, welcome back to my channel, that is Concept Killer Center, where all concepts are crystal clear. So in today's video, we are going to talk about what is business correspondence? What is the meaning of correspondence, what is the meaning of business correspondence, what are its objectives and what are the types of business correspondence, we will also discuss that. Before moving forward in the video, please submit the fee, which is to like the video and subscribe to the channel. Apart from this, if you go to a video on a topic, then you can tell me the name of the topic in the comment. I will make a video on it and upload it. So without wasting any time, let's start. First, let's see what is the meaning of correspondence? Correspondence means the way of communicating, means of communication, means the way of communicating. Which form is it? In written form. Whenever we communicate with someone, in written form, it was called our business communication. Examples of this are letters, reports, press releases, advertisements. Apart from all this, the letters we send and receive are also included in it. We can say that business correspondence is a way of communicating in written form so that our business activities continue. Business correspondence helps in organization smooth functioning, or we can say that it helps in smooth functioning. We also call it commercial correspondence. Any activity related to business is called commercial. Next are the objectives of business correspondence. First, it provides the facility to exchange and inquire information. If we want to do business or inquiry from any department or organization, then we do it through correspondence. Apart from this, it helps us to exchange the information. Which is related to whom? It is related to sales. It also helps in the advertisement of goods and services. It builds relations between different departments and business organizations. It works like a representative in the organization. It means that whenever we send our letter or correspondence to another organization, then that correspondence represents our organization. When we do correspondence in written form, then we do not need to go to a personal contact or visit. It means that we do not need to meet face-to-face. All the work is done in written form. Next comes the correspondence or business correspondence. How many types are there? There are two types. Internal and external. Internal correspondence is done in an organization. It is done between employees. It is done between different departments. The second type is external correspondence. Apart from the organization, all the correspondence that is done with the outside world is done in external correspondence. It is done with the customers. Let's discuss both of them one by one. Internal business correspondence. In our business, there are different departments. Now there will be different departments. So, the employees we appoint for that will also be different. They will be experts in their fields. The employees also have rankings. There will be low rank, high rank officials, etc. So, it is necessary to maintain communication through correspondence. The correspondence does the work of communication. Internal business correspondence. It has examples like memo, circulars, office orders, notice, etc. Now let's see what is the purpose of internal business correspondence. First, it is used to announce the policy decisions of the company. It is used to give instructions to the employees. It is used to coordinate the different departments in the organization. It tells the plans to the employees of the company. It is also used to motivate the employees. Next is external business correspondence. It is necessary in every business organization. It is used to convey and receive messages. It is used to send and receive messages. It is used by dealers, customers, financial institutions, etc. By financial institutions, we mean banks. Whenever the company has to take a loan, it takes it from the bank. Government, etc. So, the organization needs to communicate with them in written form. External business correspondence can also be used in the form of letters, reports, bulletins, press conferences, etc. Now let's see what are the purposes of external business correspondence. First is built relations. It keeps relations. Order raw material. It is used in the factory to make the final output. It is also used for that. It is used to sell goods and services. For example, we have put an advertisement in our organization. We need these employees. Advertisement can be put in it. It is used to send and receive information. It is also used to arrange funds for the company. If you like this video, like it. If you don't like it, dislike it. If you have any questions, ask in the comments. See you in the next video. Thank you. 2