Speaker 1: In this video, I want to share with you the secret to small business success by getting your technology strategy right, no matter what stage of business you're at right now. My name is Pete Moriarty, and I'm the founder of a company called it genius. We are small business consultants. And we worked with 1000s of businesses all over the world. Now in working with all of those businesses, and literally 10s of 1000s of employees across all of those teams, we've learned what is successful and what's not successful when it comes to technology with small businesses. And we've seen many businesses grow from just a couple of people in their team to large organizations with sometimes hundreds or even 1000s of employees. Now what separates those from the successful and the unsuccessful? Well, we've tried to distill that down into the technology strategy that drives a business. Now you would know that many businesses these days are driven by amazing technology. And when you think about how an industry can be disrupted, like Uber coming into the taxing industry, technology is really the driver behind a lot of change and innovation. Now we don't want to get stuck behind and left with the laggards of our industry. And so a solid technology strategy really fueling where you want to take the business is critically important. Now we've found that at different stages of business, there's different types of technology, which are the priority, let's say. Now, there's hundreds and even 1000s of tools and options out there for a small business owner to worry about with technology, you've got CRM systems, you've got marketing systems, you've got where to store your files, you've got how to do emails, and then you've got all of your website and your email automation and everything else that goes with that. But if you're a two person team, you probably don't need to worry about having a dashboard set up in your office on a TV with all of your statistics and those kind of things, because you're still at the early stages of working out the business model. Now we've put all the different stages of small business into a growth roadmap. And on that growth roadmap, we share with you small business owners, where you need to actually focus your energy and attention at the different stages of your business. Now, if you have a look at the playlists on our YouTube channel, you'll see all the different stages of small business success, and where you should be focusing your time. And we've got videos and playlists curated for exactly what stage of business you're at. Now, whether you're a startup launch growth, or even a scale business, there's going to be different tools that are most critical to you depending on the stage of business that you're working through right now. But you might also want to go and review some of the earlier stages in the growth roadmap to see what you might be missing out on. Also, if you're a smaller business and you aspire to be a larger business, you might want to learn what's around the corner. Like if right now you've got three or four people in the business and you're focusing on your file storage and getting your task collaboration all sorted around the corner is making sure you've got a great CRM system so you can keep your sales processes in check and get really good data and analytics on how your sales team are going with customers. If you're interested in checking out any of these, go ahead and check out the playlist on our YouTube channel. And we've got heaps of information on the growth roadmap and how it all works. We've even got an in depth video on the different stages of the growth roadmap and what each of the means and where you should be putting your time and attention. I'll link that one below. If you're an existing customer of Google Workspace, well, you've got a great option in front of you to transfer in your billing to it genius. It doesn't cost you any extra but you get a heap of free perks and goodies for your account. Now number one, we've got a Google Classroom setup for you and your staff to get up to speed on everything in the Google Workspace ecosystem. Not only that, but we also have training videos on running a remote company scaling remote teams, hiring staff in the Philippines, and everything that we know about running an agile and high growth business using Google Workspace as a platform for our business success. If you're interested in those, all you need to do is head along to it genius.com forward slash transfer in and you'll get access to the classrooms as well as certificates for your team when they complete modules. And we have a free DNS check to make sure your account is set up properly. And on top of that, we'll also make sure that you and your team get the most basic support from us for free, which is over and above what you'd get working with Google. Remember, if you fail to plan, you plan to fail. And so make sure you go through the growth roadmap and learn about the different stages of business and where you should be putting your effort right now. If you're interested in chatting to our team, there's a link below to jump on a free consultation. And if you're not already subscribed to our channel, make sure you subscribe and hit the notification bell so you can get alerted when we release new videos which we do every week. Transcribed by https://otter.ai