Speaker 1: Most successful businesses know how to leverage a strong brand to sell their products But many fail to communicate their brand effectively to hire and retain staff. In this video I'm going to talk about the importance of employer branding and how it can help you attract and retain top talent for your business Hi, my name is Stuart and I'm here to talk to you about an important topic that a lot of people seem to be confused about branding At Talento we speak to a lot of businesses who struggle with attracting top talent A lot of those employers don't realize just how important it is to have a strong employer brand I'm gonna break down exactly why branding is so important and what you can do to improve your company's image To understand why branding matters for recruitment It's important to first know what we're talking about when we say branding. When you say the word brand some people think of a logo or how things look. In reality a brand is all of these things and more. Your brand is influenced by every single touch point your company has with a person I think Jeff Bezos explains it well when he said your brand is what other people say about you when you're not in the room Ultimately, it's people's gut feeling about your business. You can't fake it as everything you do affects your brand People's perception can be influenced by the little things like how someone answers the phone to the user friendliness of a website I've noticed when it comes to customer facing sides of the business These are generally on point But when it comes to potential employees all too often the companies can drop the ball Their values and culture are not communicated clearly and the candidate application experience suffers as a result This is not the way to attract the best employees. So what simple things can you do to build an amazing employer brand? Here's my three top tips One, discover what your current employees are saying. As I mentioned if your brand is what others say about you What your current employees have to say is everything. Are your current employees likely to recommend you as a place to work? If not, find out why not and make positive changes. Two, get social and share your company culture and Employee success stories. People love a behind-the-scenes glimpse of a company's inner workings Real-life stories of people thriving in your organization are one of the strongest assets to promoting an employer brand So make sure you share them. People nowadays expect every business to have a social media presence And it's probably one of the first places they'll visit when looking for information about a company. Three, test the candidate journey Put yourself in the applicant's shoes, go through the process and make sure it's simple, straightforward and Provides an opportunity for them to learn about your company's culture and values. Think about all the potential touch points The candidate might have with your company. Does your website have a join the team or career section? Does it communicate what it's really like to work at your company? Consider including things like Testimonials from current employees or a great one that's often overlooked is video Videos about your company can be another great way to really give some insight for potential new staff And what the business is like to work for. Whatever you do when it comes to employer branding The most important thing is to be genuine and transparent about your company culture And you'll be on the right track to attracting and retaining the best talent for your business Are you interested in finding out more about elevating your employer brand? Contact Talento today