Maximizing International Reach: Localizing Audiovisual Content Effectively (Full Transcript)

Speaker 1: Audiovisual content is everywhere. That term encompasses video, soundtracks, animations, and more. Research by Cisco predicts that video will account for over 82% of all consumer internet traffic by 2022. So we can safely say that audiovisual content is a must-have in your international marketing strategy. However, to make your videos accessible to your international audience, you have to localize this content. So let's look at three ways that you can do this. First of all, there's transcription. Transcriptionists listen to your audio file and accurately type up the content ready for translation. If required, they can also add timecoding to the file, which will help your voice artist or subtitler on track with the flow of the video. If you're localizing your video into multiple languages, it's usually best and cheapest to transcribe into the native source language and then translate the script. Alternatively, for one-off use, it's also possible to transcribe directly into the target language. Secondly, let's look at subtitling. Subtitles are defined as the text which represents what's being said in the video. They're normally found at the bottom of the screen, although the location may vary due to different space constraints. Subtitling is a common choice for video localization, either standalone or combined with voiceover or on-screen text. And finally, there's voiceover. Voiceover enlists the help of voice artists, who are native speakers of the required language. They read out content to lay over a video, provide dubbing tracks, or supply audio-only files which are clear, precise, and smooth. Do you have any questions about audio-visual translation? Let us know in the comments below. And remember, we have a more detailed guide on this topic on our self-learning platform. Check it out using the link in the description.