Unlocking the Secrets of Networking: Is Who You Know More Important? (Full Transcript)

Speaker 1: Networking. It's a skill that comes easy to some, but for tons of people, myself included, it's a skill that's acquired. Research shows that referrals are a top source of hires, meaning those personal relationships, they can really pay off. So we're revealing the secrets of networking and answering the question we've all asked at some point. Is who you know more important than what you know? For years, athletes have used science and data analysis to improve. Now, we are doing the same for job seekers everywhere. This is job science. When it comes to networking and social events, there is nothing wrong with going alone. Putting yourself in a position to talk to new people, it's actually a good thing. You never know who you'll meet, who they might know, or how they can contribute to finding your next job. Meet Jess, a retail sales associate. She's attending her first ever fashion career expo. A cool way to break the ice in a group setting is by wearing something that pops. It makes for a good conversation starter.

Speaker 2: Hey, I love your shoes. Thank you, I just got them. I'm Jess, Bria. Nice to meet you.

Speaker 1: Be yourself. That is the most important thing here. There's no need to try to be someone else or someone you're not. If you're looking to start an authentic relationship, it's key to ask about the other person first.

Speaker 2: So, what brings you here? I'm actually a buyer. I'm a sales associate. Cool, so...

Speaker 1: Ah, the head tilt. This is the universal sign that says, I'm listening, purely through body language. And while you are listening, do so empathetically and with curiosity about the other person's career.

Speaker 2: Ben.

Speaker 1: Oh, Jess recognizes someone. That is what happens when you research your connections. This can help you focus your energy on talking to the right people.

Speaker 2: I haven't seen you since we worked together. How are you?

Speaker 1: I'm great. I'm actually managing another boutique not too far from here. Once you've made a genuine connection, feel free to bring up the topic of jobs, even if it doesn't come up naturally in the conversation.

Speaker 2: Hey, do you happen to need any sales associates or stylists, even?

Speaker 1: Let's pause here. The brain can actually detect confidence in another's voice. Jess, she's definitely feeling herself. Smooth. I'm looking. Oh, yeah, I'll pass along your info. You have any business cards? Yeah. It's always good to have your business card and resume on you, especially at these kinds of things, but only give them out when asked for. Ria.

Speaker 2: Ben, this is Ria. Nice.

Speaker 1: Once in a while, think of people you know who should know each other but don't, and then introduce them. Follow up to see if their meeting was worthwhile. This one's all about paying it forward. This was the breakdown of networking. Till next time. Transcribed by https://otter.ai