Have you ever stumbled across online videos with captions? The said captions actually have a good reason to exist. Here are the reasons why the videos that are transcribed and captioned can attract a wider circle of viewers.
Aiding the People with Hearing Disabilities
There are many people who suffer from hearing disabilities of various degrees. According to the World Federation of the Deaf, there are approximately at least 70 million deaf people worldwide. Captions help them access the information in your videos. In other words, transcribing and captioning can make their lives much easier. Another reason is the laws that require captioning videos in some contexts in order to help deaf people access the same content as everybody. To be on the safer side, it is better to caption all your videos so that any problems would be avoided.
Better SEO and More Traffic to Your Website
Do you know that videos with captions can have much more views than the ones that are left untranscribed? That’s because transcribing your videos can make a lot of difference regarding SEO, or Search Engine Optimization. In other words, the video will appear on the user’s browser a lot more if it has captions. The captions allow search engines to recognize the full content because all of the text is provided, not only the title or a few tags. There is also the possibility to optimize the transcripts according to keywords. In this way, users will find your website quickly and easily. Obviously, this is a win-win situation.
The interesting thing about captions is that they are turned on not only by people with hearing disabilities, but also by users who don’t actually suffer from this kind of problems. Many people who aren’t, for example, native English speakers, will enable captions in order to understand the content better. This can also help to learn the target language more easily. On the other hand, even native speakers can prefer watching transcribed videos because it helps them memorize what has just been said. For example, many students actually learn better while watching videos (like lectures) with the captions on, because visual learning enhances the memorization of the subject.
Problems with the Audio
There are many places where you simply can’t turn on the sound because you may distract others. Libraries, public transportation, workplace – the list goes on. In such situations it might be better to simply mute the video and read the captions alone. What is more, sometimes the noise around you can prevent you from hearing the audio, for example, when you are on a crammed bus on your way home.
User Satisfaction and Video Search
Transcribing and captioning videos will not only make them appear on the search engine more often, but it will also help users search for specific information in your videos on your own website. By using archive search, people can scan for a specific word through the video library and find what they need.
Reusing the Content
There are tons of students who use video transcriptions to learn their subjects not only while watching the video itself. Very often, the transcripts are printed out and used as notes for learning. Also, the captions can be quoted in the works of various writers, researchers, and bloggers, thus expanding the consumers of your content exponentially.
Translation into Other Languages
There’s no better way to spread your message across the world than translating it. Captions are a great help for the translators who translate videos into foreign languages. There are tons of people who don’t speak English, and it means that translations can greatly expand your viewership all over the globe.