7 Reasons You Should Get Your Videos Transcribed and Captioned

The Power of Video Transcription and Captioning: 7 Key Benefits for Your Content

In today’s digital world, video content travels fast and reaches huge audiences. But if you want your content to go even further, it’s important to add text through transcription and captioning. This article highlights seven important reasons why video transcription and captioning can help your business grow and reach more people.

What Are Transcription and Captioning?

Many content creators ask, “Should I transcribe my videos?” The answer is yes—especially if you want to keep up with modern brands that already enjoy the benefits.

• Transcription means converting audio or speech to text. The result is a written record called a transcript, which can be word-for-word or edited for clarity.
• Captioning adds another step. Captions split the transcript into time-coded sections called frames, syncing the words with the audio so viewers can follow along in real time.

By combining transcription and captioning, you make your content useful for more people. With professional transcription services, it’s easy to get started.

Why Transcribe and Caption Your Videos?

Adding transcripts and captions to your videos isn’t just a bonus. It’s a smart move with real results. Here are seven practical reasons you should consider video transcription and captioning for every piece of content you create.

1. Improve Accessibility for Everyone

Transcripts and captions open up your content to more people, especially those who are deaf or hard of hearing.

• About 430 million people worldwide have disabling hearing loss (World Health Organization, 2021).
• Captions let these viewers follow along with your video, boosting engagement and potential customer numbers.

Offering captions also helps you meet government accessibility rules, like the FCC requirement for captions on TV broadcasts.

2. Make Videos Easier to Understand

Captions don’t just help those with hearing loss. Many people use captions to improve understanding, follow along, or learn a new subject.

• Videos with captions have longer average watch times (3Play Media, 2019).
• Students and viewers use transcripts and captions to boost memory and comprehension (Journal of Educational Psychology, 2017).

Better comprehension means your message stays with your audience long after the video ends.

3. Boost SEO and Bring More Visitors to Your Website

Search engines can’t “watch” videos, but they can index the text you provide.

• Adding transcripts gives search engines more content to crawl, helping your videos rank higher in search results.
• Captioned videos are watched 12 percent longer than those without captions (Facebook, 2016).
• Repurposing transcripts lets you create emails, blog posts, and social media content from your videos.

Optimize your content further by using key search terms in your captions or transcripts. Learn more about automated transcription and how it helps SEO.

4. Make Viewing Flexible in All Locations

Many public spaces—like buses, libraries, or waiting rooms—require people to keep devices on mute.

• 80 percent of social video is watched without sound (Digiday, 2016).

Captions allow viewers to follow your video without needing headphones or turning up the volume. This keeps your content accessible anywhere and anytime.

5. Enhance Search Within Videos and Improve User Experience

Captions and transcripts make it simple for users to find the exact information they need.

• Time-coded text lets people jump to key moments in a video, saving time and reducing frustration.
• Archive search helps users scan for keywords and topics across your video library.

With captioning services, your videos become more user-friendly and searchable.

6. Enable Easy Repurposing and New Content Creation

Transcribing and captioning your videos makes it easier to reuse and transform your original material.

• Break long transcripts into smaller topics for new short videos or articles.
• Quote your own content across other platforms for consistent messaging.
• Create infographics, ebooks, or newsletters using transcript text.

Efficient repurposing leads to more content avenues and greater audience engagement.

7. Make Translation and Global Reach Simple

When you have a transcript, you can quickly translate your video into more languages—and reach an international audience.

• Non-native English speakers can follow along and learn from your content using translated captions.
• Visual learners and students benefit from reading along in their native language or in English.

Professional translation services or audio translation services make this process faster and more accurate.

How GoTranscript Can Help

Transcription and captioning are powerful tools for reaching more viewers, improving accessibility, and ranking higher in search results. Whether you need simple audio-to-text conversion, precise AI transcription, detailed captioning services, or high-quality translation, GoTranscript has the solution.

• Competitive transcription pricing and captioning pricing
• Fast turnaround with both automated and human options
• Services like proofreading and subtitling

Ready to improve your content? Order transcription or order captions to make your videos more powerful and widely accessible.