Focus Group Transcription Services

In the marketing world, focus groups play a big role. Typically, a group of 10 or more people meet to discuss a product. Each member of the group expresses their opinion so that marketers can act on this useful information.

We at GoTranscript know that focus group transcription is extremely helpful for market research. By getting user opinions directly, you can shape your product and marketing strategy into something great. What's more, focus group companies can help academics who do extensive research.

Transcribing focus group audio and video recordings is one of the most interesting and difficult jobs for a transcriber. Unlike interview transcription, group video transcription and audio transcription involves many more speakers. There's no coherent structure to the discussions, which may include heated exchanges, interruptions, and people talking over each other. A quality focus group transcript must be done by an experienced professional who can make sense of many people talking at the same time!

As some confusion might occur, simply listening to a focus group recording is not a very efficient way to collect info for your research. There might be tons of different accents and dialects, different styles of speaking and different sound quality, as not all people are used to talking to the mic. Reading the text from a transcription is way different as you can understand everything accurately. You can easily mark the best ideas very quickly, without the need to rewind the recording many times.