What is transcription, and what benefits does it come with? By outsourcing your transcription needs, you can focus on the key things that matter most to your business and still get the high-quality transcripts you need. But transcription offers a lot more than just time-saving benefits. Here are some of the other top benefits of transcription.
Accessibility for the Deaf or Hard-of-Hearing Viewers
Content accessibility has been challenging for a long time for people with hearing impairments due to no captions. But thanks to transcription, deaf people can access the same information as everyone else.
Having a written record of spoken words allows everyone to join in on conversations and not feel left out. A transcribed text opens up its accessibility to a whole new audience, making it quite beneficial, especially when delivering vital messages. Simultaneously, businesses stand to broaden their audience and achieve success.
Compliance with Legal Requirements
People with hearing challenges make up a significant part of society. This means they go to school, work, and engage in typical activities like everyone else. Consequently, it’s essential to enact laws and regulations protecting the rights of the deaf or hard-of-hearing members of society. Doing so will also ensure they can easily access the same resources as the rest of the population.
A good example is The Rehabilitation Act of 1973’s Section 508, which provides standards for closed captioning and is expanded to apply to Section 504 of the same Act. With such regulations in place, many organizations today have made it mandatory to ensure that critical content is transcribed to accommodate everyone.
When it comes to boosting engagement, transcription is exceptionally powerful. Think about it. When someone is listening to a video or audio recording, most times, their attention is split between listening, understanding and, possibly, taking notes.
However, imagine if they could listen to the recording while reading the transcripts. It becomes much easier to focus on the content, leading to better absorption of information. They can read through the transcript, highlight important points, or make notes, making it much easier for them to engage with the material.
Transcripts are also beneficial in the world of academia, where video or audio lectures may be challenging to comprehend, analyze, and understand. Many students prefer a written account of the classes because certain subjects are easier to understand by reading. This is why students and academicians are steadily seeking transcription services.
Flexible Viewing in Sound-Sensitive Environments
Imagine being in a meeting while someone is talking on the phone or trying to watch a video in a noisy place. The other person’s voice or the environmental noise can seem disruptive and even frustrating, especially when you’re trying to follow keenly.
However, transcripts allow you to view meeting proceedings without worrying about speakers around you and background noise. You can also easily skip ahead or back to previous sections, which is helpful if you need to review something quickly. You can also learn or study at your desired pace wherever you are.
Increased Return on Investment
Transcribing your audio and video files has several benefits. Transcripts are ideal for storing your company’s internal records for future reference and for also helping you expand and grow your online presence.
Using transcription services to increase your ROI is a great idea. When used in conjunction with a well-strategized SEO plan, transcripts are an excellent approach to aid potential clients in finding your digital content. Since transcripts are accessible on search engines, your transcribed audio and video recordings are more likely to attract viewers.
Incorporating transcripts in the content creation stage will increase your company’s online visibility. Your business will also realize increased traffic and market share potential, boosting your brand’s visibility. Attracting a larger audience and brand growth are both results of increased visibility, thus giving you an excellent return for investing in transcription and translation.
Reduces Processing Time
Some industry niches can be hectic, with a lot of information to process. And although this can be time-consuming, there is a way to reduce the time you spend learning and processing all the data. Transcription!
Transcripts collect all the information you need to know and present it in formats that are easy to read and review. Suddenly, you can focus on the most crucial aspect of your work instead of fishing through countless audio and video files for what you need.
In legal transcription, for example, court hearings, witness statements, video and audio evidence are all transcribed to make them more accessible to judges, lawyers, and juries for more detailed review. Transcribing these files ensures that there is no room for misinterpretation.
Enhanced Video Search and User Experience
If your area of expertise is creating video content, transcription can do wonders for your search engine optimization (SEO) and user experience (UX). Since transcripts make audio and video files searchable on most search engines, the more accessible your content is, the more likely it will appear in related theme queries. What a straightforward way to reach new customers and grow your business!
Transcription can also help improve your UX by making your videos easier to navigate. When viewers can easily find the information they’re looking for, they’re more likely to stick around and watch the entire video and many others. This is a win-win for both you and your viewers.
Convenient Translation into Foreign Languages
With the world being so diverse, people speak different languages and have different accents. But thanks to transcription, the language differences are no longer barriers for content creators trying to disseminate information worldwide.
Transcription is a very convenient and efficient option to get the information you want to be translated into a foreign language. A transcript is ideal when looking to translate a large text or document. This is because the information is already in the written word, meaning the task won’t take long to complete.
Reading a transcript while listening to audio or watching video files will help you understand faster and easier, especially if the source material has speakers with accents, lots of background noise, and other distractions. When you provide transcription for your podcasts, webinars, and videos, you’re making your content available to a broader audience, and the magic of SEO ensures they can find it.
No matter what your transcription needs are, hiring a professional transcription service to do it for you saves you time, allowing you to focus on more important things!