Enhancing Job Postings with Subtitles: A Guide to Attracting a Wider Audience

How Subtitles Boost Recruitment: Job Posting Tips and Best Practices

In today’s competitive job market, employers must reach as many qualified candidates as possible. Many companies now use video job postings to showcase their culture and open roles, but without subtitles, you risk missing excellent talent.

Why Subtitles Are Essential for Job Postings

Subtitles in recruitment videos do much more than add words to the screen. They create opportunities for a wider and more diverse group of candidates to connect with your company.

• Accessibility: About 15% of adults worldwide experience hearing loss (World Health Organization, 2023). Subtitles allow people with hearing impairments to engage with your videos.
• International Reach: Subtitles help non-native speakers understand your job postings. This is important as the workforce becomes more global each year.
• Silent Viewing: Over 69% of people watch videos with the sound off in public places (Verizon Media, 2019), so subtitles make your message accessible at all times.

Job Posting Tips: Using Subtitles Effectively

Add Captions to All Video Content

Every video in your job posting should include accurate, well-synced subtitles. This demonstrates inclusion and professional consistency.

• Include subtitles in introductory videos, day-in-the-life segments, and employee interviews.
• Use subtitling services for accuracy and speed.

Write Clear and Simple Subtitles

Complex words or industry jargon can confuse viewers. Use simple sentences that match the pace of your video.

• Stick to shorter sentences (ideally under 32 characters per line).
• Match subtitle timing to speech for easy reading.

Offer Multilingual Options

If you’re hiring globally, provide subtitles in several languages. This makes your company accessible to global talent.

• Use reliable text translation services.
• Consider an audio translation service for a spoken translation option.

Include Key Job Details in Subtitles

Job seekers scan for information quickly. Subtitles should highlight the crucial facts.

• Show the job title, location, salary range, and application deadline clearly in the video.
• Highlight required skills or benefits.

Enhance Subtitle Readability

Formatting matters. Subtitles should be visible and easy to read on any device.

• Choose clear fonts and good contrast between text and background.
• Use a font size readable on small screens.

Professional closed caption services can ensure your videos are accessible to everyone.

Best Practices: Subtitles Make Hiring More Inclusive

Subtitles help you create a welcoming, modern brand image that appeals to a wider range of candidates.

Showcase Commitment to Diversity and Inclusion

• Nearly 76% of job seekers say diversity is important when evaluating companies (Glassdoor, 2020).
• Adding subtitles demonstrates your commitment to accessible hiring.

Boost SEO and Online Visibility

• Subtitles provide search engines with more content, making your job videos rank higher in search results.
• Video job ads with subtitles may get up to 40% more views than videos without them (HubSpot, 2022).

Timely and accurate transcription services can further increase your job posting’s visibility, making them easier to find for the right talent.

Engage Passive Job Seekers

• Many talented people aren’t actively searching for jobs, but subtitled video posts on social media can catch their eye.
• Statistics suggest visual job ads with captions can increase engagement by 12% (Buffer, 2021).

For fast turnaround, consider automated transcription or an AI transcription subscription option.

How to Get High-Quality Subtitles for Job Postings

• Choose a service that offers accurate, fast subtitles for all major video platforms.
• Ensure they offer translation and proofreading options, like transcription proofreading services, to minimize errors.
• Check their captioning services pricing to fit your recruitment budget.

Conclusion: Subtitles Transform Your Hiring Strategy

Adding subtitles to your job postings is a proven way to reach more applicants, promote inclusive hiring, and build your employer brand. Subtitles open your opportunities to candidates from different backgrounds, making your recruitment process both wider and fairer.

GoTranscript offers full subtitling services, as well as advanced translation, automated transcription, and closed caption options to support your recruitment videos. With affordable transcription pricing and simple ways to order transcription or order captions, GoTranscript makes it easy to enhance your job postings for a truly global and inclusive workplace.