Guide on How to Improve SEO with Podcast Transcriptions

How to Boost Podcast SEO with Transcription: A Step-by-Step Guide

Google is the top search engine, and it decides what content is shown to people based on what you upload online. To help Google recognize and show your content, transcription is key for both your podcast and blog. Adding a transcription makes your content easier to find.

Why Podcast Transcription Matters for SEO

• Google began indexing podcast episodes in 2019 (Google, 2019).
• Search engines rely on text to understand and rank audio content.
• Transcriptions help more people find your podcast through organic search.

If you want your podcast to reach a larger audience, uploading a written transcription is essential.

Step 1: Prepare Your Audio File

• Make sure your podcast audio file is saved on your computer.
• If it is stored online, download it to your device.
• Use a clear and high-quality audio file for more accurate transcription.

Step 2: Use a Transcription Service

• Manual transcription can take up to four hours for each hour of audio (GoTranscript, 2023).
• Save time by using a professional transcription service.
• Automated transcription is fast and affordable for clear audio.

With GoTranscript, just upload your file, and you’ll get an accurate podcast transcription quickly.

Step 3: Research and Choose Keywords

• Keywords are the words people use to search for your topic.
• Find popular and relevant keywords using free keyword research tools.
• Check if your website already ranks for any of these keywords.
• Choose keywords that fit your podcast topic and audience.

This step helps your content show up when people search Google for related subjects.

Step 4: Upload Podcast, Show Notes, and Transcript

• Add the podcast audio, show notes, and full transcript to your website.
• The extra text gives search engines more information about your content.
• Update old podcast episodes with new transcriptions to boost their visibility.

Many podcasts gain new listeners months after release due to improved SEO from added transcripts.

Step 5: Optimize Your Website Content

• Use your target keywords in the transcript, headings, and subheadings.
• Add keywords to meta description, image alt tags, and the H1 tag.
• Make titles clear and include important keywords.

Optimization helps Google understand your content better and improves your ranking on search pages.

Step 6: Check Indexing in Google Search Console

• After uploading changes, let Google know about your new content.
• Submit your podcast page’s URL to Google Search Console.
• Make sure your pages are connected to your sitemap.
• Check that Google can crawl and index your updated pages.

This step ensures your updates appear in search results as soon as possible.

Step 7: Measure Results and Improve

• Use Google Analytics to monitor website traffic before and after uploading transcripts.
• Take note of which pages you update and when.
• Look for patterns in increased website visits and new listeners.
• Keep optimizing your pages based on what works best.

Regular tracking helps you understand the real impact of transcription on your podcast growth.

Extra Tips to Enhance Your Podcast SEO

• Use closed captions for video podcasts to boost accessibility and SEO.
• Subtitle services can make your content friendly for non-English speakers.
• Test different proofreading services to ensure your transcripts have no errors.
• Consider text translation or audio translation to reach a global audience.

Understanding Costs and Placing Orders

• Review transcription pricing to find a service within your budget.
• Get details on captioning services pricing for video podcasts.
• Ready to go? Order your podcast transcription or place a caption order quickly online.

Conclusion: Improve Podcast Discoverability with GoTranscript

Transcribing your podcasts is an easy way to drive more organic traffic and new listeners through better SEO (Edison Research, 2023). By following these simple steps, you can help search engines find and share your content with a wider audience. GoTranscript offers reliable, high-quality transcription solutions as well as services for captions, subtitles, and translations to meet all your podcasting needs. Choose GoTranscript to make your podcast searchable, accessible, and ready to succeed online.