Regarding search engines, Google is king. And it wants to know what you have uploaded to the internet to let it better decide whether it is worth being shown to the website's users. For this reason, among others (you can check some of them by clicking here), transcription is a kingpin of your podcast's discoverability success.
Indeed, since 2019 Google is indexing podcasts, so you may not want to miss out on this one and add some good value to your effort by adding a transcription.
There are some simple steps to make a good transcription and make it of fair use for your podcast.
1. Have your audio file prepared
You may already have it on your computer, or you may need to download it from some platform you have recorded it in.
2. Use Go Transcript transcription service
It takes up to four hours to transcribe one hour of audio. Or you can check the excellent value for money Go Transcript is offering for you! Send us the file, and we will send back the text. All the rest is just details.
3. Rank your content for keywords
Look for the most used keywords in your podcast. See if your website is already ranking for some of these keywords or want some of the pages to rank for these keywords!
4. Upload content.
Upload the podcast and the transcript to your website. This will strengthen the SEO performance of the page.
Pro tip: already have some podcasts uploaded? Transcription may improve their discoverability, especially if their topical relevance has not diminished!
5. Optimize the content
Add the selected keywords to your website's metadata, image alt tags, H1 tags. We recommend you to check out more on the internet on how to make excellent optimization of website content!
6. Check page's indexing in the Search Console
Once the previous steps are done, let Google know of it! Go to Search Console and allow them to index the page by dropping an URL there. Check if the page is connected to your sitemap and Google whether Google crawls it.
7. Does it work?
You can find answers by annotating the changes in Google Analytics. Mark what page and when you have added/edited, so you can monitor the difference in data and gauge the effect of strengthened SEO via transcription of your podcast.