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Making Audiovisual Content More Popular Part 1

Matthew Patel
Matthew Patel
Posted in Zoom Jun 11 · 14 Jun, 2021
Making Audiovisual Content More Popular Part 1

The basics for excellent video content are straightforward: make a nice video with good audio quality. But do all of the videos get the attention of the internet? No! Therefore, some great creativity and content creation promotional activities come into play as well. The basics are usual, again:

- Optimize the title and description;
- Share and promote it on social media;
- Receive all the views you were expecting for.

Didn't this work out?

And if it didn't, it's because you missed some secret sauce. And this sauce is adding subtitles, which we are happy to help you with this blog post and with our video-closed captioning services

1. Not everyone can hear audio content 

In the US, there are almost 30 million adults who are deaf or have other hearing disabilities. Without closed captioning, they cannot enjoy any audiovisual content which has any narration. And that's in the US alone. Worldwide, there may be many millions more of your prospective audience interested in your content. Some may already know English; for some others, we recommend using our foreign language subtitle services

Need more reasons for adopting closed captions?

2. Not everyone like or can turn on the audio

Only 15% of Facebook videos are watched with sound. If not the visual content, the subtitles are what catches the attention of people browsing social media. 

Alternatively, people choose to skip audio and watch the content on mute. The reasons are straightforward: they may be listening to something else like their favorite music and prefer not to disturb others in some public spaces. 

Having a great audio track with subtitles is the best of all worlds for a video's success.

3. People prefer videos with subtitles 

A lot of people report that despite watching videos with sound, they appreciate subtitles. This enhances their understanding of what's being said and makes it easier to follow the storyline. 

It addresses one of the learning styles as some people prefer learning by doing, some by reading, some by watching, and some by listening. With closed captions, your video will address the broadest possible spectrum of personal preferences of your audience. 

And despite the learning and comprehension styles, some people prefer having subtitles in their video content. For many of them, the language of your choice may not be their native.