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Social Media Video Strategies to Engage Viewers in the Mobile Era

Matthew Patel
Matthew Patel
Posted in Zoom Jun 10 · 13 Jun, 2023
Social Media Video Strategies to Engage Viewers in the Mobile Era

In today's digital age, social media has become a staple in our daily lives. With the rise of mobile devices, accessing social media platforms has become more effortless than ever, leading to a significant increase in social media video content consumption. This article will highlight crucial social media tips to help your business achieve its goals.

8 Crucial Social Media Video Tips

Video content accounts for over 70% of all internet traffic and is projected to increase further by 2030. As such, every business requires a social media video strategy that can engage viewers in the current mobile era.

Below are eight social media video tips that can help businesses engage modern viewers.

Keep It Short and Sweet

Short-form videos have become increasingly popular on social media platforms such as TikTok and Instagram Reels. With the attention span of viewers decreasing, it is essential to keep a social media video short and straight to the point.

Videos up to two minutes long are generally perceived to get the most engagement from viewers. Thus, businesses must focus on delivering their message quickly and effectively.

Optimize for Mobile

With most social media users accessing these platforms on their mobile devices, tailoring your content to cater to this audience is fundamental; otherwise, you may lose them. This means ensuring that videos are in a vertical or square format, as these formats are better suited for mobile screens. 

Every social media video should acknowledge mobile users because the more convenient it is for the viewer, the higher the chances of them watching more content.

Use Storytelling

Storytelling is a trending social media video tip that can help businesses engage viewers on social media. People love stories; a well-crafted story can capture the viewer's attention and keep them engaged. The key is to create a relatable narrative that connects with the viewer emotionally. You can achieve this using real-life scenarios, humor, or user-generated content.

Focus on Quality

With the rise in social media video content, quality may be the difference between you and your competitor. Poor-quality videos can lead to negative brand perception and reduce engagement. Therefore, businesses must invest in high-quality equipment and editing software to ensure their videos are of the highest quality.

Experiment with Different Social Media Video Formats

Social media platforms offer a range of video formats, including live videos, stories, and reels. Businesses should, therefore, experiment with different options to see what works best for their audience, depending on the content airing.

Live videos are an excellent way to engage with viewers in real-time, while stories and reels are perfect for short-form content. Businesses can use live videos to showcase their products or services, provide behind-the-scenes glimpses, or even host Q&A sessions.

Use Influencers

Influencer marketing has become a popular way for businesses to reach a broader audience on social media. Business owners can tap into their followers by partnering with influencers and increasing engagement.

Influencers can create a trending social media video that promotes the brand or product, and their followers are more likely to engage with the content as they trust the influencer's opinion. These creatives are also more likely to have practical tips as they handle content creation more often.

Use Analytics

Social media platforms offer a range of analytics tools that can help businesses track the performance of their videos. Business owners can determine what works and doesn't by analyzing engagement rates, views, and shares. With this information, they can refine the social media video strategy and create content that resonates with the audience.

Use Video Subtitling

When creating social media videos, it is essential to consider subtitling services. Subtitles can help increase engagement and reach a wider audience, especially for viewers who are deaf or hard of hearing.

YouTube subtitling services can help businesses add subtitles to their videos, making them accessible. Video subtitling can also help companies reach a global audience, as subtitles are translatable.


Creating a social media video strategy that's optimized to the viewers' needs and keeps up with the fast-paced trending social media content allows businesses to get a step ahead of their competition. Maintaining and improving the aforementioned social media video tips will make your content stand out.