What Is SEO Translation, and Why Your Business Needs It

10 November 2021
GoTranscript Blog What Is SEO Translation, and Why Your Business Nee ...

The modern connected world makes transcending borders easier than ever for all sorts of businesses. However, it's crucial to tailor all marketing activities to the specific target group, market, and needs. Search engine optimization (or SEO) is no exception. In this guide, you will learn more about SEO translation. We will also provide things to keep in mind when optimizing your website. 

The Importance of SEO Translation

SEO should interest you because it is an efficient strategy for growing your business in an online environment. According to a report by Intergrowth, 68% of online experiences start with a search engine. So if you want your business to grow, you need to be visible on Google and other search engines.

While Google uses many factors to rank websites, most of these factors are related to the content itself. So, you need to take care of the texts and descriptions on your website. You have to think about different language versions of your website. And this is where SEO translation comes into play. 

What Is SEO Translation?

SEO translation is a process that aims to translate a message (text or word) from one language to another. This is done so that potential foreign customers can understand you even if they do not speak your language. A sound SEO strategy will allow you to make your communication sustainable and reach your target audience easily. One person interested in your products or services coming across your website is more than halfway to a potential sale. 

Ways SEO Translation Can Increase Your Sales

Translating the text of your website has many benefits. It increases your potential audience, helps you increase your conversion rate, and makes your website more accessible. Here are more reasons why you should consider SEO translation for your website. 

Keywords Help You Get Found

Millions of people around the world are looking for products or services on search engines. These searches are carried out using specific search terms, which vary from one region to another. So if you want your customers to find you easily, do your research and use the proper terms that are popular in the area you are targeting.

Keywords are at the heart of your content and are crucial for both your clients and search engines. If you translate your content without using the right keywords, you might miss out on business opportunities.  

Communicate Effectively

The best way to attract buyers is to make your content easy to understand. SEO translation lets you communicate with your international audience in their own language. This ensures that your customers understand what you are offering. As a result, you will convert more and sell more. If you are in B2B, particularly, effective use of keywords tells prospects you know what you are doing. 

Turn More Visitors Into Customers

People search the internet when they are looking for something specific. If you offer what they need, you have a very good lead. Search engine results are the most natural way to attract visitors and convert most of them into new customers. SEO translation of your website helps you bring in quality visitors. If you use the local language and translate your website, you will naturally attract potential customers with real needs. 

Achieve Higher CTRs

When we search the web for a particular product, we first see its title and description. If you use the right local keywords translation and provide relevant information while maintaining an appropriate length, your website will stand out from the crowd. So, you will have a higher click-through rate. CTR also impacts organic search rankings. If you get your SEO translation right, you can achieve both a better CTR and a better SEO ranking.  

What SEO Translation Tools and Elements Do You Need?

The first step in proper SEO translation is to study the target countries' culture, location, and demographics. Then, you need to focus on three crucial elements to ensure a successful SEO translation. These elements include headings, keywords, meta titles, and meta descriptions. 

Meta Titles and Meta Descriptions

A meta description is a brief overview of the content on a web page. Meta titles are linked text in search results. Your meta titles and meta descriptions must be translated for the new market. Customers in other countries need to see all the content of your website in their language in a natural and readable form.  

Headings

Headings help visitors and search engines understand the content of a webpage. You can use headings on your subpages, articles, and blog posts. Make sure they contain all your most important keywords and key phrases and that they are precise and user-friendly. 

Keywords and Key Phrases

Search engines use keywords to present relevant search results to users. When it comes to international SEO, a good list of keywords should be your starting point. It is theoretically possible to translate all keywords into the target language.

However, this might not be a great idea. Since a keyword is a phrase that people type into their search box, a literal translation can result in keywords that are correct in the target country but not popular in the language. Inappropriately selected keywords can reduce traffic. Solve this problem by performing a separate keyword analysis with localization. 

Here's how to perform keyword analysis effectively: 

  • Identify the most critical keywords and phrases in your source language and create a list

  • Find their equivalents in the target language through localization    

  • Translate your websites, articles, and blogs based on the results of your research  

Parting Shot

With over 4.5 billion internet users worldwide, SEO translation is the most innovative way to introduce your brand to new markets. By translating your website content into another language, you can potentially tap into millions of new potential customers.