Why Your Video SEO Will Benefit From Transcription

How Video Transcripts Can Boost Your Website SEO and Traffic

Transcription turns audio or video into written text. This simple step can make your videos look more professional and improve how many people see your content. Adding transcripts to your videos is not just about looking good. It's also a proven way to reach more people and drive more traffic to your website, thanks to better search engine rankings. According to YouTube, videos with captions or transcripts see an average increase in views of nearly 10% (YouTube, 2023). This guide explains how video transcription supports SEO, lifts your online visibility, and attracts a larger audience.

What Is Video Transcription?

Video transcription is the process of converting spoken content in a video into written text. Key uses for video transcripts include:

• Making videos accessible to viewers with hearing disabilities.
• Helping non-native speakers understand content better.
• Improving your website’s search engine visibility.
• Creating extra content, such as blogs or social posts, from your video script.

How Transcription Improves SEO for Video Content

To attract more traffic, your content needs to appear on search engine results pages (SERPs). Video transcription improves SEO in several ways.

Keyword Optimization: Reaching the Right Audience

Keywords are phrases or terms that people type into search engines to find content. Transcripts help your videos get discovered by:

• Including important keywords and phrases related to your topic.
• Combining broad and niche keywords for higher chances of appearing in search results.
• Making it easier for search engines to "read" your content since they can't listen to audio or watch video directly.

By having a transcript, your video content becomes indexable by search engines. This means your content can show up when users search for those keywords.

Better Link Building Through Video Transcripts

Link building is key to boosting your site’s authority. Transcripts help with link building by:

• Allowing you to add helpful links within the text of your video transcripts.
• Encouraging users to visit related content on your website.
• Letting you repurpose transcripts into blog posts, articles, or downloadable resources.

Google and other search engines reward sites that link quality, related content together.

Accessible Content Means a Broader Audience

Video transcripts make your content more accessible to:

• People who are deaf or hard of hearing.
• Viewers in environments where sound is not allowed.
• Users who prefer reading to watching or listening.
• Non-native English speakers who may need the text for better understanding.

Making your content accessible gives you more chances to gain followers and shares, which helps your videos become more popular.

Search Engine Algorithms Prefer Text

Search engines like Google need text to understand what a video is about. Adding transcripts helps algorithms:

• Index your video content faster and more effectively.
• Score your page higher for relevant searches.
• Use additional ranking factors like click-through rates, dwell time, and bounce rates when text is available.

Websites that include videos with captions or transcripts see as much as an 85% increase in conversions (PlyMedia, 2023).

Improving Content Quality and Professionalism

Having a polished transcript improves your reputation. High-quality transcription makes your videos:

• Look more professional.
• Build audience trust and authority.
• Reduce misunderstandings caused by unclear audio.

However, not all transcription is the same. Free or automatic services often result in errors and poor-quality text. This can hurt your brand and make you look unprofessional.

How to Get Reliable Transcriptions

There are several ways to add transcripts to your video content:

• Use automated transcription services for a quick option (accuracy may vary).
• Choose human-generated transcription for the highest accuracy (over 99%).
• Opt for AI transcription subscriptions for ongoing needs.
• Get proofreading for existing transcripts to ensure the best quality.

For added value, your transcripts can be turned into closed captions, enhancing accessibility further. Or use subtitling services for multilingual reach.

Extra Benefits From Video Transcription

In addition to improved SEO and accessibility, transcribing your videos offers:

• Easy repurposing of content for newsletters, ebooks, or social media posts.
• The ability to translate your transcripts using trusted text translation or audio translation services.
• Cost transparency through clear transcription pricing and captioning rates.

Conclusion: Take Your Video SEO to the Next Level With GoTranscript

If you want more organic traffic and a wider audience, adding accurate video transcripts is a proven strategy. Quality transcription helps your videos rank higher, look more professional, and reach viewers everywhere. Don't risk your hard work with unreliable solutions. GoTranscript provides expert transcription services with the highest accuracy, along with captioning, subtitling, and proofreading solutions. Ready to upgrade your video content and stand out on search engines? Order professional transcription or reliable captions today, and let your videos go further.