Case Study

There's no way to imagine modern marketing without video content. With almost 90% of businesses worldwide using it as a marketing tool, video is more important than ever. However, navigating through video content during production is nowhere near as simple as searching through text, especially when you need to find a particular take, a statement, or a sentence of interest.

Bettle & Associates was searching for a way to turn their video content into text for easier navigation without hiring an employee (or more) to deal with it, so it reached out to GoTranscript."We needed to optimize our production process and simplify navigation through the content," says Simone Baird, Account Director at Bettle & Associates. "Sometimes we shoot video content for days, and navigating through it can be quite a challenge. We were looking to outsource transcription, and one of our colleagues recommended GoTranscript."

"Our orders go from 10-minute clips to full-day shooting. GoTranscript saves us a heap of time as we do not have people on staff who are particularly fast typers. Having a transcript of our videos is extremely handy when scrubbing through it," says Simone Baird. "The system is very easy to use, affordable, and accurate. On top of that, it allows us to focus on our own goals and tasks."

Bettle & Associates has been relying on GoTranscript for all its transcription needs since 2018, averaging around 20 transcription orders per year.