There's no way to imagine modern marketing without video content. With almost 90% of businesses worldwide using it as a marketing tool, video is more important than ever. However, navigating through video content during production is nowhere near as simple as searching through text, especially when you need to find a particular take, a statement, or a sentence of interest.
Bettle & Associates was searching for a way to turn their video content into text for easier navigation without hiring an employee (or more) to deal with it, so it reached out to GoTranscript."We needed to optimize our production process and simplify navigation through the content," says Simone Baird, Account Director at Bettle & Associates. "Sometimes we shoot video content for days, and navigating through it can be quite a challenge. We were looking to outsource transcription, and one of our colleagues recommended GoTranscript."