Case Study

Localization is so much more than simple translation. Getting your message across in a different language and to a new audience is impossible without the right experience and expertise. If the industry in question is related to medicine, the challenge becomes even greater because every mishap can have dire consequences.

Osteocom was looking to broaden their audience and make their content available to professionals worldwide, so they reached out to GoTranscript. "We wanted to target different markets and broaden our audience by translating our courses," says Cecilia Rossini, the Chief Marketing Officer at Osteocom.

"We found GoTranscript very useful and helpful in our business development," says Cecilia R. "It makes it easier, faster, and cheaper for us to tailor our video courses for different markets. Gotranscript allows us to lighten our workload for production and reach a wider audience with our content."

"We want to grow internationally. I would say, as an estimation, that GoTranscript has an impact on our growth around 8-10% as it facilitates content fruition," says Cecilia R. Osteocom is currently present in the US, Canada, UK, and other European countries, and that's just the beginning.