Case Study

Accessibility is crucial for all sorts of content. While audio and video are incredibly efficient and convenient formats, text ensures the information is presented accurately, helping audiences consume content at their own pace. It's also crucial for deaf and hard of hearing individuals and ESL speakers and makes it significantly easier to search through content.

Text is also search engine-friendly, which is critical for getting content in front of new audiences. Search engines can index text adequately, so video and audio content with included transcripts and captions rank significantly higher in search results.

Finally, confidentiality is a crucial concern when it comes to outsourcing transcription. Encryption, data retention, information security certification – all of these factors must be taken into consideration when choosing a transcription service.

"We mostly use transcription, but occasionally we need captions and translations. In terms of volume, we spend about $40,000 yearly with GoTranscript," said our contact at the company. "Aside from transcripts for podcasts on our website, we sometimes need captions for our videos. We're trying to increase compliance, boost our SEO, and make the content more accessible."

"We want to grow internationally. I would say, as an estimation, that GoTranscript has an impact on our growth around 8-10% as it facilitates content fruition," says Cecilia R. Osteocom is currently present in the US, Canada, UK, and other European countries, and that's just the beginning.