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"Real estate website translation" may sound like a small niche, but it's an important one. It's tempting to let your housing leads and prospects rely on free online translation engines to read your listing translation. But if you want to make big sales and happy clients, it's better to invest in real estate translation services.

GoTranscript has years of experience in niche translation services, including the translation of real estate websites. If you're looking for a professional real estate listing translation, trust us to get the job done.

Why real estate website translation is a must for high sales

Computer

Real estate terminology is a language all its own. Learning all those words and phrases is important, which is why real estate agents must undergo special training and take a licensing exam. Translating those industry terms from one language to another is doubly hard.

Keep in mind that real estate lingo doesn't apply only to the financial side of things. Describing buildings and properties in their best light requires special skill. For example, consider the two partial listings below:

  • Remarkably spacious, lovingly remodeled mid-century home next to the arboretum!

  • Very big house, built in 1950s and rebuilt. Located next to public tree garden.

Although both say essentially the same thing, the effect on potential buyers is going to be quite different. And this is about marketing, not individual words. But the second result is akin to the results you might get from a translation engine: choppy and robotic.

Of course, there are different types of real estate transactions, and each can benefit from professional real estate translation services.

Couple

Residential listing translation

The impact of real estate translation depends on the type of listing and the format. Residential listings are most likely to need careful translation. It's unlikely that home buyers have a translator at hand to fully explain all the details in the listings they come across.

Think about all the things you might look for in a home or apartment, like sinks, toilets, countertops, ovens, and so on. Think about how hard it might be to translate terms like these:

  • Vanity sink, pedestal sink, utility sink

  • Composting toilet, low-flow toilet

  • Granite countertop, Formica countertop, Corian countertop, marble countertop

  • Microwave oven, convection oven, stacking oven, outdoor oven

And what if more than one foreign language is spoken in your local area? You've got to repeat this exercise for each group you want to sell to.

Furthermore, when it comes to real estate language, terms may be interpreted differently by people in different age groups. For example, the word "porch" is commonly used to describe a floored and often roofed area abutting the entrance of a building. But there are many synonyms for "porch," some with subtle differences:

  • Balcony

  • Screened-in porch

  • Breezeway

  • Solarium

  • Deck

  • Stoop

  • Enclosed porch

  • Sunroom

  • Lanai

  • Veranda

So, would you rather trust a computer program or a human translator to choose the right words for you?

Office

Commercial property translation

When it comes to commercial property translation, you may be talking about offices, malls, restaurants, shops, or warehouses. Industrial real estate and land listings are other types of real estate listings that need translation in order to sell.

Whatever the case may be, you need to use the right words to make that property appealing. Machine translation simply can't do what you need it to.

Other reasons to use real estate translation services

Listing translation isn't the only type of translation you need in the real estate business. Think about all the other documents and types of content you produce for potential clients. It's likely you'll need the following services:

  • Brochure translation

  • Contract translation

  • Lease translation

  • Realtor's license translation

  • Building permit translation

  • Home loan translation

  • Occupant agreement translation

  • Zoning translation

Remember that when you talk about translating a language, it's about more than words. A language is always tied to a culture and a region. Even one language has many dialects.

Trust GoTranscript for your real estate translation needs

A professional translator doesn't just translate individual words and connect them into a sentence as machine translation does. At GoTranscript, we assign your real estate translation project to those translators who have industry experience as well as marketing experience.

Real estate is about making sales, and the only way to sell anything is to speak to your audience. Your message is about more than words; it's about a greater meaning. You want a potential buyer to be able to imagine themselves in a particular location or building. It takes careful copywriting to do that, and you don't want to lose your efforts to a machine translation.

When you use GoTranscript for your real estate translations, you get:

  • Industry expertise, marketing expertise, and linguistic expertise

  • Over a decade of experience

  • Top quality

  • 100% human translation

  • A free trialz

And many more benefits. So, what are you waiting for? Start translating your real estate content and reach a whole new level with your sales.

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Pricing

Standard Price per word $0.060 $0.087 $0.100
Extra Editing Free $0.052 $0.049 - $0.109
Professional quality Free $0.049 - $0.109 +30%
total $ per word $0.060 $0.188 - $0.248 $0.193 - $0.271
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