As with any type of transcription, a podcast transcription reaches people who are deaf or hearing-impaired. If you think this group that you're missing isn't significant, think again.
A 2014 report indicated that about 10% of Danes, Swedes, and Americans had some degree of hearing loss. Nearly 900 million people worldwide may be hearing-impaired by 2025.
While many people in this cross-section are senior citizens, some are deaf or hard-of-hearing younger people. So, depending on the topics you cover in your talks, you may be missing a key group in your marketing by not addressing these people.
For example, if your podcast addresses retirement issues or health concerns that are more common in an older population, you're doing yourself a disservice if you're not providing a podcast transcript along with your recording.
People who have trouble processing a spoken language can access your audio content via a transcript.
Although many people around the world can understand some English, not everybody is at the same level of comprehension. And that latter point applies to every speaker of a foreign language.
A slow, clearly spoken conversation in the classroom may be easy to grasp. But a fast-paced, overlapping dialog between two or more native speakers may be baffling to your second- or third-language audience.
When you make a transcript of your podcast available, your fans will find it easier to follow along.
Listening to a podcast while commuting, running, or doing housework suits today's busy lifestyle. But referring to a podcast to catch a quotable line one more time can be a tricky task.
When your listeners have access to a transcript of your podcast, they can look up the information they need without having to find the right moment in an audio file.
Additionally, people can quote and share your content more easily if you offer both a podcast and transcript.
Sharing an audio file requires that the recipient be in the right environment, earbuds in place, to consume such content. Whereas a shared podcast transcript can be viewed in an instant.
Some people have a hard time coming up with content ideas for their site. Writing a blog post or web page takes time if you want to do it right.
But if talking comes naturally to you, you can likely put a podcast together in a snap.
The trouble is that search engines can't index the spoken words in your audio file.
When you transcribe your podcast, you automatically get a new piece of content to post on your site or social media channel. And search engines will find your podcast when they crawl the web.
Your podcast will be easier to find because transcription of audio and video is a key search engine optimization (SEO) tactic. In other words, transcribing a podcast automatically brings more traffic to your website.
Why else should you order a transcription?
We bet you can think of more reasons to order a transcription of your podcast.