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Transcriptions for video marketing are crucial as they make video content more searchable and accessible. This not only expands reach but also ensures compliance with accessibility standards.
Key benefits include improving SEO for video content, enhancing accessibility for a broader audience, and providing a text base for repurposing video content in other marketing formats.
A company's video marketing campaign gained wider audience engagement and improved SEO rankings after including transcriptions, leading to an increase in overall campaign effectiveness.