Making Audiovisual Content More Popular Part 2

How Subtitles and Captions Make Your Video Content More Popular

Creating great videos goes beyond just high-quality visuals and clear audio. Many creators wonder why their content does not get the attention they expect online. The missing ingredient is often captioning and subtitles, which can boost engagement, reach, and SEO. This article explains the impact of adding captions and how you can take your videos to the next level with subtitle solutions.

This is part 2 of a series on making your audiovisual content more successful. For earlier tips, read part 1.

Why Your Videos Need Subtitles and Captions

Basic Promotion Steps Aren't Enough

• Optimizing your title and description helps, but it is not the whole story.
• Sharing videos on social media boosts visibility, but may not guarantee high views.
• Excellent production value is important, but it does not always ensure traction.

If your well-made content is not gaining the expected traction, the solution may be to make it more accessible. That’s where captions come in.

5. Captions Increase Video Engagement

• Captioned videos can have up to 80% more viewers than non-captioned videos (PLYMedia, 2009).
• Captions allow people to watch content in more settings, including noise-sensitive or sound-off environments.
• Viewers can follow along even if they're not fluent in the spoken language.

Adding captions makes your video more inclusive. It helps audiences on various devices, in public spaces, or with hearing impairments stay engaged and informed.

6. Subtitles Boost Social Media Reach

• On Facebook, videos with closed captions see 16% more reach (Facebook, 2016).
• Captioned videos enjoy 15% more shares and 17% better reactions than those without captions.
• Call-to-action click-through rates increase by over 25% when subtitles are present.

These statistics may shift as algorithms and social platforms evolve, but the trend remains clear. Captioned and subtitled videos outperform those without, driving broader engagement and interaction.

Adding professional subtitling services can maximize your video’s engagement on platforms like Facebook, Instagram, and YouTube.

7. Subtitles Enhance Video SEO

• Search engines can index video captions, making your content more discoverable.
• Accurate transcriptions help you rank for relevant keywords automatically.
• Captions and subtitles improve video dwell time, a key metric in search algorithms (Search Engine Journal, 2020).

When viewers can read and understand your content, they stay longer. Higher retention and lower bounce rates send positive signals to platforms like Google and YouTube, helping your video climb in search rankings.

Explore affordable pricing and options for captioning services or transcription pricing to improve SEO impact.

Other Reasons to Add Subtitles to Your Videos

• Accessibility: Captions ensure people with hearing loss can enjoy your content.
• Global Audience: Translation services enable viewers who speak other languages to understand your message.
• User Preference: Many viewers watch with the sound off, especially on mobile devices.
• Regulatory Compliance: Some platforms and regions require captions for published video content.

Using text translation services or audio translation can help you reach audiences in multiple languages.

How to Get Captions and Subtitles for Your Videos

• Use automated transcription for fast results.
• Try an AI transcription subscription for volume content needs.
• For highest accuracy, get proofreading of transcriptions.
• Order captions or subtitles on demand using quick online tools.

You can order captions or order transcription instantly online for any project.

Conclusion: Captioning Is Your Secret Weapon

Adding subtitles and captions can help your videos get more views, bigger reach, and stronger search rankings. Accessibility and global reach also improve, making your content usable for everyone.

If you need help adding captions, subtitles, or translations to your videos, GoTranscript offers reliable solutions. Discover services for transcription, closed captioning, subtitling, and much more to make your content stand out.