You may have heard that the translation of "Coca-Cola" into Mandarin Chinese equates to "bite the wax tadpole." Fact-checking website snopes.com reports this story to be partially true.
In the early days of Coca-Cola sales in China, store owners advertised the product by making their own signs. They did their best to choose various Chinese characters that sounded like "Coca-Cola." Unfortunately, most of these arrangements had silly meanings.
However, the Coca-Cola company quickly fixed the situation. It chose characters that approximated the sound of the name yet meant something along the lines of "let your mouth rejoice."
The point is that translating your marketing copy does need careful consideration and, ideally, much aforethought.
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